Groups, Conference, and Events Sales Manager
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Group, Conference and Events (GCE) Sales Manager, you’re not just driving revenue by leading strategic GCE sales efforts – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Responsibilities
Here's what you'll do during a typical day:
- Drive GCE revenue: Manage a portfolio of high-value Groups, Meetings and Events enquiries with a focus on achieving and exceeding conversion targets
- Optimize business performance: Drive incremental revenue through strategic sales techniques, solution-based selling, and effective negotiation. Maximize profitability while maintaining strong client relationships and Hilton brand standards.
- Lead sales strategy execution: Execute and adapt to evolving GME sales strategies, ensuring alignment with hotel and regional commercial priorities.
- Stay ahead of the competition: Monitor market trends, competitor activity, and customer demand to identify opportunities for business growth. Partner closely with Revenue Management, Commercial, and Operations teams to develop winning sales strategies.
- Ensure process accuracy: Conduct regular spot checks on bookings to support audit readiness and high-quality execution across systems and procedures
- Promote the hotel: Organize and participate in promotional activities to increase visibility and drive GCE business
- Client Relationship Management: Act as a trusted advisor throughout the sales process, providing expert guidance and recommendations, Build strong relationships with corporate clients, agencies, event organizers, and key decision-makers. Understand each client's unique objectives and deliver tailored solutions that exceed expectations.
Skills & Experience
- Proven success in Groups, Meetings & Events sales or hotel sales within a large-scale hospitality environment or similar.
- Demonstrated ability to manage and convert high-value enquiries.
- Strong commercial awareness and strategic thinking capability.
- Exceptional negotiation and influencing skills.
- Experience creating bespoke client proposals and presentations.
- Outstanding communication and relationship-building abilities.
- Excellent presentation and site inspection skills.
- Ability to thrive in a fast-paced environment and adapt to changing business priorities.
- Strong organisational skills and attention to detail.
- Proficiency in sales systems, CRM platforms, and Microsoft Office applications.
What It Takes to Make the Stay
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.