Y Combinator Growth Lead
- Develop the strategic approach preparing integrated marketing plans and partner with cross-functional teams to build optimal channel marketing mix and supporting campaigns, including advertising, social creative, partnerships, CRM, digital marketing, and promotions.
- Work with measurement tools like (AppsFlyer, MoEngage, Amplitude) and partner with data science teams to continually improve upon analytical success metrics related to channel performance.
- Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources at all times.
- Align execution with Operations, Product and Revenue teams.
- Able to be hands-on with Google/Facebook Ads Manager
- Able to be hands-on in creating retention campaigns to increase engagement among our users
- 4-6 years of experience, Bahasa proficiency and advanced English
- Experience working with a fast-paced, high growth startup
- Experience with merchant acquisition programs