Growth Marketing & AI Automation Specialist

Growth Marketing & AI Automation Specialist

We are looking for an experienced Growth Marketing & AI Automation Specialist to drive end-to-end digital marketing campaigns while leveraging AI to improve performance, streamline operations, and deliver measurable business outcomes.

This role is ideal for a strategic marketer who combines deep paid acquisition expertise with a passion for integrating AI tools and automation into everyday workflows. You will work closely with clients, develop growth strategies, optimise campaigns, and champion AI-assisted processes that improve efficiency across our agency and for our clients.

Experience managing regional or global marketing campaigns within an agency environment is highly advantageous.

Key Responsibilities

Plan, execute, and optimise digital marketing campaigns across paid media (specifically Google Ads and LinkedIn Ads) and search.

Manage multiple client campaigns simultaneously, ensuring quality, timelines, and performance targets are met.

Develop comprehensive growth strategies tailored to achieve specific client business objectives.

Monitor, analyse, and optimise campaign performance, using platforms like Google Analytics and Looker Studio to provide actionable insights and maximise ROI.

Identify opportunities to integrate AI tools (e.g., ChatGPT, Claude) into marketing processes to improve campaign execution, research, and reporting.

Build and manage marketing automation workflows using modern no-code/low-code platforms (e.g., Zapier, Make, Hubspot, or n8n).

Develop prompt libraries and AI-assisted workflows to boost team productivity and creative output.

Evaluate emerging AI technologies and recommend practical, revenue-driving applications for clients and internal teams.

Guide SEO and content strategies, ensuring digital assets are optimised for modern search (including early adoption of GEO and AEO principles).

Use AI tools to assist in ideating and drafting foundational marketing copy for ads, landing pages, and emails.

Collaborate effectively with internal creative and development teams to bring integrated campaigns to life.

(D) Client Engagement

Present campaign strategies, performance reports, and actionable recommendations directly to clients.

Work closely with Business Development and Account Management teams to ensure strategic alignment.

Build trusted client relationships through proactive communication and marketing advice.

Must-Have Requirements (Experience & Skills)

5–8 years of experience in digital marketing, preferably within an agency or fast-paced digital environment.

Proven track record of managing end-to-end digital campaigns from strategy through to optimisation and reporting, for regional or global clients.

Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads) with a strong grasp of multi-channel strategies.

Strong practical experience using AI tools (e.g., OpenAI, Anthropic) for marketing productivity, research, and content ideation.

Experience building marketing automation workflows using tools like Zapier, Make, or similar platforms.

Solid foundational knowledge of SEO and digital content best practices.

Strong analytical skills with experience using Google Analytics, Looker Studio, or similar data visualisation tools.

Excellent presentation and stakeholder management skills, comfortable communicating complex strategies to clients.

Nice-to-Have Requirements (Bonus Skills)

Hands-on experience with advanced automation platforms like n8n, or familiarity with AI orchestration (e.g., Claude Projects, OpenAI Assistants, API integrations).

Hands-on experience with Programmatic (DSP) platforms.

Specific experience implementing Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO) strategies.

Experience planning and executing webinars (promotion, registration, and lead nurturing).

Strategic thinker with a strong, data-driven growth marketing mindset.

Passionate about AI, emerging tech, and continuous, self-directed learning.

Excellent communication and presentation abilities.

Collaborative, adaptable, and highly results-oriented.