Growth Marketing - Consumer App Channels

You own the strategy and execution of growth campaigns that acquire users for a consumer audio app. You build partnerships, launch integrated marketing campaigns and new distribution channels, develop partnership playbooks, create campaign messaging, and measure performance across the full funnel.

Responsibilities

• Build and scale strategic consumer partnerships
• Develop integrated marketing campaigns across partnerships, paid media, email, social, OOH, PR, and product surfaces
• Expand telecom and loyalty partnerships
• Identify and launch new distribution channels
• Create bundled value propositions
• Manage co-marketing campaigns from creative development through analysis
• Write campaign messaging, design copy, landing pages, and emails or push notifications
• Partner with Design to produce creative assets
• Measure and optimize campaign performance across attribution, incrementality, CAC, LTV, retention, and ROAS

Requirements

• 5+ years of experience in growth marketing, partnerships, consumer marketing, or integrated marketing
• Experience launching and scaling partnership marketing programs
• Strong understanding of attribution, experimentation, ROAS, incrementality, and performance analytics
• Excellent copywriting skills
• Strong creative judgment
• Outstanding project management skills

Benefits

• Remote work
• Annual professional development stipend
• Annual social travel stipend
• Annual company offsite
• Monthly co-working stipend