Growth Marketing Lead
You will own full-funnel growth outcomes, including paid acquisition strategy, targeting, budgets, creative briefs, and measurement. You will design and operate AI-native workflows that connect tools, data, and actions; produce and test high-volume direct-response creative; oversee SEO and content; partner on lifecycle marketing; and define, defend, and update the attribution model.
Responsibilities
- Own paid acquisition strategy, targeting, budgets, creative briefs, and measurement
- Design and ship AI-native growth systems
- Write, produce, and test direct-response creative
- Oversee SEO and content with agency and in-house partners
- Partner with lifecycle on reactivation, retargeting, and engagement
- Define, defend, and update the attribution model
- Own full-funnel growth outcomes
Requirements
- 5+ years of performance marketing, growth, or marketing engineering experience at a consumer SaaS, fintech, marketplace, or DTC company
- Experience owning and delivering growth targets
- Experience shipping production systems that run autonomously and improve over time
- Experience writing high-performing copy and producing creative
- Ability to build, defend, and update attribution models tied to incremental business outcomes
- Fluency with LLMs, no-code or low-code tools, agents, evaluations, and workflow orchestration
- Experience running rapid, low-cost experiments
- Hands-on execution experience
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Life insurance
- Paid time off
Y Combinator