Growth Marketing Manager - D2C

Description:

Key Responsibilities:

- Drive website traffic and revenue through paid channels (Meta, Google, etc.)

- Optimize conversion rates (CRO) and improve overall funnel performance

- Manage and scale performance marketing campaigns with a strong ROI focus

- Lead SEO initiatives to improve organic visibility and traffic

- Execute email & retention marketing (CRM, lifecycle journeys)

- Analyze campaign and website data to derive actionable insights

- Collaborate with creative and product teams to improve user experience and conversions

Key Requirements:

- 3 to 6 years of experience in performance/growth marketing, preferably in D2C

- Strong hands-on experience with Meta Ads, Google Ads, and analytics tools

- Understanding of SEO, CRO, and email marketing

- Data-driven mindset with strong analytical skills

- Prior experience in D2C or consumer brands is preferred