GTM Engineer
Role Overview
We are looking for a highly driven GTM
Engineer to support our go-to-market execution through CRM
management, data enrichment, outbound campaigns, and workflow automation.
This role sits at the intersection of Sales,
Marketing, and RevOps, directly impacting pipeline generation and revenue
efficiency.
Key Responsibilities
- Manage
and maintain Zoho CRM (leads, contacts, accounts, deals)
- Ensure CRM data quality (cleaning, deduplication, accuracy)
- Build
and enrich target account & contact datasets using tools like
Apollo and LinkedIn
- Support outbound campaigns (email + LinkedIn)
- Execute
and monitor lead flow, routing, and lifecycle tracking
- Create
and manage automation workflows (Zoho, Zapier, etc.)
- Prepare campaign-ready datasets for sales teams
- Build
basic reports and dashboards for pipeline tracking
Requirements
Must-Have Skills
- Basic
understanding of CRM systems (Lead → Contact → Account → Deal)
- Understanding
of B2B sales funnel
- High
attention to detail and data accuracy
- Strong Excel / Google Sheets skills (data cleaning, structuring)
- Strong
learning mindset and ability to pick up tools quickly
Required Skills
- Exposure
to any CRM (Zoho / HubSpot / Salesforce)
- Familiarity
with lead generation / prospecting tools
- Basic
understanding of outbound campaigns
- Awareness
of automation workflows (trigger-action logic)
Good to Have
- Experience
with Zoho ecosystem
- Tools
like Apollo, LinkedIn Sales Navigator
- Exposure
to Instantly / HeyReach / Leadfeeder
- Basic
knowledge of SQL / Python
- Understanding
of email deliverability basics
Tools You’ll Work With
Zoho CRM | Apollo | LinkedIn Sales
Navigator | Instantly | HeyReach | Zapier / Make| n8n
What We’re Looking For
- High
ownership mindset
- Strong
attention to detail
- Structured
thinking
- Fast
learner with bias for action
Benefits
Success Metrics
- Clean
and accurate CRM data
- Reliable
lead flow and tracking
- Campaign-ready
datasets
- Automation
of repetitive tasks
- Clear
reporting and dashboards