Head - Brand & Marketing

About Miraggio:

Miraggio is a new-age fashion accessories brand redefining premium handbags for the modern consumer. With a strong digital-first approach, we are rapidly scaling across marketplaces and retail. We are on a mission to create a category-defining brand that blends fashion, functionality, and accessibility.

Role Overview:

As we enter the next phase of growth, we are looking for a Head of Brand & Marketing to lead the brand vision, customer acquisition, and integrated marketing strategy across all channels.

The Head of Brand & Marketing will be responsible for driving brand growth, customer demand, and market positioning for MIRAGGIO. This role requires a strategic thinker with strong execution capabilities who can build a compelling brand narrative while delivering measurable business outcomes across digital, offline, and marketplace channels.

The ideal candidate should have experience scaling a D2C fashion, lifestyle, beauty, or consumer brand and understand the balance between brand-building and performance-driven growth.

Key Responsibilities:

1. Brand Strategy & Positioning

- Define and drive MIRAGGIO's overall brand strategy, positioning, and long-term vision.

- Build a strong and differentiated brand identity that resonates with the target audience.

- Develop seasonal, category, and campaign-led marketing calendars aligned with business objectives.

- Ensure consistency in brand communication across all consumer touchpoints.

2. Marketing & Growth

- Lead customer acquisition, retention, and engagement strategies across digital and offline channels.

- Own marketing budgets, media planning, and ROI optimization.

- Drive full-funnel marketing initiatives across Meta, Google, YouTube, Influencer Marketing, Affiliates, CRM, and Emerging Platforms.

- Partner with the Ecommerce team to maximize website traffic, conversion rates, and revenue growth.

3. Creative & Content Leadership

- Lead creative direction for campaigns, photoshoots, content creation, launches, and brand storytelling.

- Work closely with internal and external creative teams to produce impactful campaigns.

- Ensure all content aligns with brand guidelines and customer insights.

4. Influencer & PR Strategy

- Build and execute influencer marketing strategies across macro, mid-tier, and creator ecosystems.

- Develop partnerships with stylists, celebrities, media houses, and industry stakeholders.

- Drive earned media opportunities and strengthen brand visibility.

5. Consumer Insights & Market Intelligence

- Leverage customer data, market trends, and competitor insights to inform marketing decisions.

- Identify emerging consumer behaviors and opportunities for category expansion.

- Monitor brand health metrics and customer sentiment.

6. Team Leadership

- Build, mentor, and lead a high-performing marketing and brand team.

- Establish clear goals, KPIs, and accountability frameworks.

- Foster a culture of creativity, experimentation, and performance excellence.

7. Cross-Functional Collaboration

- Partner closely with Ecommerce, Product, Design, Retail, Operations, and Leadership teams.

- Align marketing initiatives with inventory planning, launches, and revenue targets.

- Act as a key stakeholder in business planning and growth strategy discussions.

Key Success Metrics:

- Brand awareness and consideration growth

- Revenue contribution from marketing initiatives

- Customer Acquisition Cost (CAC)

- Return on Ad Spend (ROAS)

- Customer Lifetime Value (LTV)

- Organic traffic and engagement growth

- Influencer and PR impact metrics

- New customer acquisition and retention rates

- Campaign performance against targets

Preferred Qualifications:

- Bachelor's degree in Marketing, Business, Fashion Management, or a related field; MBA preferred.

- 5-18 years of experience in Brand Marketing, Growth Marketing

- Prior experience in D2C, Fashion, Lifestyle, Beauty, Accessories, or Consumer Brands is highly preferred.

- Proven track record of scaling brands and driving business growth.

- Strong understanding of performance marketing, content strategy, PR, influencer marketing, and ecommerce.

- Strong analytical, leadership, and stakeholder management skills.

What We're Looking For:

- A brand builder who understands consumer psychology and culture.

- Someone who can balance creativity with commercial outcomes.

- A leader who thrives in high-growth, entrepreneurial environments.

- An individual who takes ownership and can build systems, teams, and processes from the ground up.

- Passion for fashion, consumer brands, and storytelling.

Why Join MIRAGGIO?

- Opportunity to shape one of India's fastest-growing fashion accessory brands.

- Direct exposure to founders and leadership.

- High ownership, autonomy, and impact.

- Build and scale a brand loved by millions of consumers.

- Fast-paced environment with significant growth opportunities.