Head - Brand Marketing

Role Overview:

This role is for Head of Marketing and reports directly to the founder. The candidate will be entrusted with managing a team and should display a strong sense of ownership, motivation, ethics and a proven leadership track record. Candidates from Beauty & Personal care backgrounds are preferred.

If you posses a keen interest is beauty, creativity and problem solving and also have a sharp, analytical and organised mind, we'd love to hear from you.

Total Experience: 6-10 years

Brand Strategy:

- Define the long-term brand narrative and ensure it comes alive across every customer touchpoint.

- Build quarterly and annual brand marketing calendars aligned with business priorities.

- Shape positioning for hero products and new launches.

- Ensure Typsy continues to stand out in an increasingly competitive beauty market.

Campaigns & Launches:

- Lead end-to-end campaign development, from insight and concept through execution.

- Partner with Product, Creative, Performance Marketing, PR, Influencer Marketing and Retail teams to deliver integrated launches.

- Turn product launches into moments people notice, talk about and remember.

- Measure campaign performance and continuously improve outcomes.

Marketing Leadership:

- Lead and mentor the marketing team across content, social media, influencer marketing, creative and performance.

- Build clear priorities, strong operating rhythms and a culture of high-quality execution.

- Create an environment where creativity and accountability go hand in hand.

Budget & Commercial Ownership:

- Own the overall marketing budget and investment strategy.

- Make thoughtful decisions across brand building and performance marketing.

- Track marketing effectiveness through commercial metrics while balancing long-term brand equity with short-term business outcomes.

- Build reporting systems that enable fast, informed decision making.

Founder & Brand Storytelling:

- Work closely with the founders to amplify founder-led storytelling.

- Build narratives that strengthen both the Typsy brand and the people behind it.

- Identify authentic opportunities to create conversations that drive awareness, trust and growth.

Innovation & Community:

- Stay ahead of consumer, cultural and digital trends.

- Bring fresh marketing ideas that are relevant, distinctive and commercially meaningful.

- Help build a community that does not just buy from Typsy, but genuinely connects with the brand.

Eligibility Criteria:

- 5-8 years of experience in brand marketing, preferably in beauty, fashion, lifestyle or consumer brands.

- Experience leading cross-functional teams and managing multiple stakeholders.

- Strong strategic thinking with excellent creative instincts.

- Commercially sharp with a good understanding of marketing metrics and business outcomes.

- Comfortable working in a founder-led, entrepreneurial environment where speed matters and ambiguity is part of the journey.

- Someone who enjoys building systems and brands, not just campaigns.

- Obsessed with quality, aesthetics and the details that make brands memorable.

Candidates should have a strong command of written and spoken English and should be able to communicate with internal and external stakeholders effectively.