Head - Digital Marketing - FMCG

A leading FMCG company is looking for a Head of Digital Marketing in Chennai

Interested candidates can forward your resumes to vishnupriya.s@prometoconsulting.com or whatsapp 9042706216.

Designation: Head - Digital Marketing, Consumer Engagement & Growth

Job Location: Corporate Office, Chennai

Qualification: MBA (preferable)

Experience: 10+ Years

Responsibilities:

- 10-15 years of experience in digital marketing, preferably within FMCG, OTC healthcare, consumer health, personal care, or other consumer-focused businesses.

- Building brands and driving business growth through digital channels.

- Strong understanding of digital media, performance marketing, content, CRM, consumer data, and eCommerce.

- Lead large-scale campaigns and manage multiple stakeholders and agency partners.

- Working with marketplaces and quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, Instamart, PharmEasy, and Tata 1mg.

- Strong analytical skills with experience in consumer journey mapping, campaign optimization, and digital measurement.

- Familiarity with key digital marketing and analytics platforms such as Google Analytics, Google Ads, Meta Ads, marketplace advertising platforms, social listening tools, and CRM solutions.

- Working knowledge of AI tools and their application in content creation, analytics, and campaign management.

Vishnupriya
M : +91 9042706216