Head - eCommerce & Performance Marketing - D2C

Head/Lead E-commerce, Quick Commerce & Performance Marketing

Location: Bangalore

Industry: D2C / Consumer Brand

Experience: 3 - 8 years

Function: E-commerce, Quick Commerce & Performance Marketing

About the Role:

We are looking for a growth-oriented E-commerce & Performance Marketing leader who can own the complete digital growth charter from ads strategy and execution to e-commerce and quick-commerce growth, AOP planning and P&L management.

The ideal candidate should have strong hands-on experience in D2C businesses, understand the nuances of scaling consumer brands, and be equally comfortable discussing ROAS, CAC and conversion rates as well as revenue, margins and P&L.

Key Responsibilities:

E-commerce & Quick Commerce:

- Own revenue and growth across marketplaces, D2C and quick-commerce platforms.

- Develop channel-wise growth strategies across platforms such as Amazon, Flipkart, Myntra, Blinkit, Zepto, Swiggy Instamart, etc.

- Drive GMV, traffic, conversion, repeat purchase and contribution margin.

- Own marketplace visibility, assortment, pricing, promotions and platform-led growth initiatives.

Performance Marketing:

- Own the complete performance marketing funnel strategy media planning execution optimisation scaling.

- Develop and execute paid media strategies across Meta, Google and other relevant platforms.

- Drive acquisition, retention and revenue while optimising CAC, ROAS, LTV and contribution margins.

- Work closely with creative teams to develop high-performing ad creatives, messaging and testing frameworks.

- Build dashboards and performance frameworks to identify growth opportunities.

AOP & P&L:

- Own Annual Operating Plan (AOP) for digital/e-commerce business.

- Drive monthly and quarterly revenue planning and forecasting.

- Manage P&L, budgets, margins and channel profitability.

- Track business performance against revenue, EBITDA/contribution and growth targets.

- Identify gaps and build corrective action plans to deliver business objectives.

D2C Growth:

- Develop strategies to scale the D2C business profitably.

- Improve the entire customer funnel acquisition, conversion, retention and repeat.

- Work with product, tech, CRM and brand teams to improve customer experience and LTV.

- Identify new growth levers across channels, categories and customer cohorts.

What We're Looking For:

- 3 - 8 years of experience in D2C, E-commerce, Quick Commerce or Consumer Tech/FMCG.

- Strong hands-on understanding of performance marketing and digital advertising.

- Proven experience in taking campaigns from strategy to execution and optimisation.

- Strong exposure to Amazon/marketplaces + Blinkit/Zepto/Instamart or similar quick-commerce platforms.

- Experience handling AOP, revenue targets, budgets and P&L.

- Strong analytical and commercial orientation with a clear understanding of CAC, ROAS, LTV, contribution margin and profitability.

- Experience scaling a consumer/D2C business is highly preferred.

- Bangalore-based candidates preferred.