Head - eCommerce & Performance Marketing - FMCG - IIM/MDI/ISB/FMCS
Description
Head Ecommerce & Performance Marketing
Location- Bangalore
Ideal Candidate Profile :
- MBA in Marketing from a premier Tier-1 institute with 15+ years of experience in Ecommerce Marketing and Performance Marketing within the FMCG industry.
- Demonstrated success in driving digital business growth, scaling ecommerce revenue, and improving key marketing efficiency metrics such as ROAS, CAC, conversion rates, and customer lifetime value.
- Strong analytical and data-driven mindset with expertise in performance measurement, marketing attribution models, dashboarding, customer insights, and growth experimentation frameworks.
Role Purpose :
Responsible to drive profitable growth across ecommerce channels through performance marketing, media optimization, portfolio prioritization, and data-driven decision-making. Own the end-to-end digital growth agenda, ensuring optimal customer acquisition, retention, conversion, and marketing efficiency. Lead cross-functional team to deliver maximize return on marketing investments, and strengthen the company's digital commerce presence.
Key Responsibilities :
- Develop and execute end-to-end performance marketing strategies across ecommerce marketplaces and D2C platforms.
- Drive key business metrics including ROAS, CAC, conversion rates, customer lifetime value, and repeat purchase rates.
- Drive portfolio-wide growth priorities across multiple product categories.
- Develop cross-category growth strategies to improve basket size and customer value.
- Build actionable dashboards and performance scorecards for business decision-making.
- Lead annual and quarterly media negotiations with ecommerce platforms and external partners.
- Oversee media budgeting, forecasting, spend governance, and reconciliation processes in collaboration with finance teams.
Stakeholder Management :
- Lead, mentor, and develop a high-performing team
- Foster cross-functional collaboration and integrated planning to ensure seamless execution across categories, marketing, analytics, and ecommerce functions.