Head - Marketing - Antibiotic/Anti-Infective Division

Marketing Head Antibiotic / Anti-Infective Division

Educational Qualification: Essential: MBA Marketing | Desired: MD Pharmacology

Experience: 12+ Years in Healthcare Marketing

Language: English

Internal Customers: Marketing Teams, Business Heads

External Customers: KOLs

Travel: 45 days/month

Location: Mumbai

Department: Marketing Domestic Business

Reporting To: BU Head

Direct Reports: 1 Associate in the Marketing Team

Job Objective: Drive marketing strategy & execution for Antibiotic portfolio

Key Responsibilities:

- Conceptualise & lay out strategic marketing function

- Collaborate with BU Heads & support teams for blueprint & 100% implementation

- Guide team for blockbuster launches

- Explore product lifecycle opportunities

- Network with KOLs for insights

- Contribute options for profitability, ROI & resource optimisation

- Assess & improve brand aesthetics

- Build competencies in digital & media promotions

Competencies: Strategic orientation, collaboration, team management, results orientation, business acumen, negotiation & influence

Complexities: Cross-functional collaboration, competitive analysis, ROI monitoring, strategic decision-making, team leadership

Success Measures: Brand budget achievement, ROI planning, new leads, 90% new product sales target (4 months post launch), 100% strategy implementation, customer insights, stakeholder feedback, team development