Head - Marketing - B2C Manufacturing Business

CONFIDENTIAL LEADERSHIP SEARCH

HEAD - MARKETING

FMCG - Large-Scale B2C Manufacturing Organisation

Location: Mumbai

Experience: 15+ Years

Compensation: Up to - 1.50 Crore Fixed Per Annum

Education: MBA from a Tier-1 Business School

THE OPPORTUNITY

A leading, large-scale B2C manufacturing organisation is looking to appoint an accomplished Marketing Leader to spearhead its marketing strategy, accelerate category growth, strengthen brand leadership and drive sustainable business expansion.

This is a high-impact leadership position for a seasoned FMCG professional who has successfully managed large-scale categories, built enduring consumer brands, driven market share gains and translated consumer insights into significant business outcomes.

The ideal candidate will bring a combination of strategic vision, commercial acumen, deep consumer understanding and exceptional execution capabilities, with a proven track record of managing a category business of at least - 3,000 crore within an FMCG organisation with a business scale of - 5,000 crore or above.

KEY RESPONSIBILITIES

1. Enterprise Marketing Strategy & Business Leadership:

- Develop and execute the organisation's overall marketing strategy, aligned with long-term business objectives and growth aspirations.

- Partner with the CEO and senior leadership team in defining business priorities, category strategies and market expansion plans.

- Drive revenue growth, market share expansion, profitability and long-term brand value creation.

- Translate business strategy into actionable marketing plans with clearly defined KPIs and measurable outcomes.

2. Category Management & P&L Ownership:

- Lead the strategic development and expansion of large-scale FMCG categories.

- Drive category growth through market intelligence, consumer insights, portfolio optimisation, pricing strategies and competitive differentiation.

- Demonstrate strong commercial understanding of category P&L, revenue management, margins and marketing investments.

- Identify emerging consumer needs, whitespace opportunities and new avenues for category expansion.

3. Brand Strategy & Equity Development:

- Build, strengthen and sustain powerful consumer brands with distinctive positioning and long-term competitive advantage.

- Lead brand architecture, positioning, communication strategy and integrated marketing campaigns.

- Drive brand salience, consumer engagement, penetration and loyalty.

- Ensure consistent brand identity and communication across consumer touchpoints.

4. Consumer Insights, Innovation & Product Development:

- Institutionalise a consumer-centric approach to marketing and business decision-making.

- Leverage consumer research, market intelligence, data analytics and emerging trends to identify growth opportunities.

- Lead new product development, product launches, portfolio innovation and lifecycle management.

- Collaborate with R&D, manufacturing, sales and supply chain teams to ensure successful commercialisation of innovations.

5. Go-to-Market & Market Expansion:

- Drive effective go-to-market strategies across general trade, modern trade, e-commerce and emerging distribution channels.

- Partner with sales leadership to improve market penetration, distribution effectiveness and category competitiveness.

- Develop differentiated strategies across geographies, consumer segments and distribution ecosystems.

- Strengthen execution excellence and marketing effectiveness at the point of purchase.

6. Digital Transformation & Marketing Effectiveness:

- Lead the evolution of digital-first marketing strategies, performance marketing and consumer engagement initiatives.

- Drive effective deployment of marketing technology, analytics and data-led decision-making.

- Optimise marketing investments, media effectiveness and return on marketing expenditure.

- Build an integrated marketing ecosystem across traditional, digital and emerging media platforms.

7. Leadership & Organisational Development:

- Build, lead and mentor a high-performing marketing organisation.

- Develop strong leadership capabilities across brand management, category management, consumer insights, innovation and digital marketing.

- Foster a culture of accountability, innovation, collaboration and performance excellence.

- Work closely with cross-functional leadership teams to deliver organisational growth objectives.

CANDIDATE PROFILE:

The successful candidate must demonstrate:

- Minimum 15 years of progressive marketing experience, exclusively within the FMCG industry.

- Proven experience managing a category with a minimum annual business size of - 3,000 crore.

- Experience within an FMCG organisation with an overall business scale of - 5,000 crore or above.

- MBA from a premier Tier-1 business school.

- Strong credentials in category management, brand building, consumer marketing and business strategy.

- Demonstrated ability to drive market share, revenue growth, profitability and category leadership.

- Exposure to large-scale product innovation, brand transformation and integrated marketing initiatives.

- Strong leadership presence with the ability to influence business strategy at the highest organisational levels.

THE IDEAL LEADER:

We are looking for a commercially astute, strategically accomplished and consumer-centric marketing leader who has operated at scale, built successful brands and delivered measurable business impact.

The individual should possess the intellectual rigour to shape strategy, the commercial instinct to drive profitable growth and the leadership maturity to influence enterprise-wide business outcomes.

COMPENSATION: Up to - 1.50 Crore Fixed Per Annum, commensurate with the candidate's experience and credentials.

CONTACT: Abhinav Chandra

This is a confidential senior leadership mandate. Interested professionals meeting the specified criteria may share their updated profiles for consideration.