Head - Marketing - FMCG

Key Job Responsibilities:

1. Marketing Strategy & Business Growth:

- Develop and execute the annual marketing strategy aligned with business objectives.

- Drive revenue growth, market share expansion, and profitability.

- Identify new market opportunities, consumer segments, and growth channels.

- Lead category development and portfolio expansion initiatives.

2. Brand Management:

- Build and strengthen brand positioning and visibility.

- Develop integrated brand communication plans across ATL, BTL, and digital platforms.

- Ensure consistency of brand identity across products, retail touch points, and communication channels.

- Manage corporate branding and reputation management initiatives.

3. Trade Marketing & Consumer Promotion Schemes:

- Design and implement distributor, retailer, and consumer schemes.

- Drive monthly, quarterly, and annual trade incentive programs.

- Develop retailer loyalty and channel partner engagement programs.

- Monitor scheme effectiveness, ROI, and market impact.

- Collaborate with Sales teams to improve primary and secondary sales.

4. BTL Marketing Activities:

- Lead execution of ground-level activation programs.

- Develop visibility programs to improve brand presence at retail outlets.

- Measure effectiveness of BTL initiatives and optimise investments.

5. Digital Marketing & Online Brand Presence:

- Lead digital marketing strategy across all online channels.

- Improve digital reach, engagement, lead generation, and conversion rates.

- Monitor website traffic, digital ROI, and customer acquisition costs.

- Build consumer communities and strengthen online brand engagement.

6. Product Marketing & Innovation:

- Support NPD (New Product Development) and innovation teams.

- Develop go-to-market strategies for new launches.

- Conduct consumer testing and market research.

- Define product positioning, pricing, and messaging.

7. Consumer & Market Insights:

- Analyse consumer behaviour and buying trends.

- Track competitor activities, pricing, and promotions.

- Conduct market intelligence and brand health studies.

- Convert insights into actionable growth strategies.

8. Budget & ROI Management:

- Own the marketing budget and optimise expenditure.

- Evaluate ROI of ATL, BTL, digital, and trade marketing investments.

- Track marketing KPIs and performance dashboards.

- Ensure efficient allocation of resources across channels.

9. Team Leadership & Stakeholder Management:

- Lead Brand, Digital, Trade Marketing, and Consumer Insight teams.

- Work closely with Sales, Product Development, Supply Chain, and Finance.

- Manage creative, media, PR, and digital agencies.

- Present marketing performance and growth plans to leadership and board members.