Head of Marketing
Description
About the Role
We’re hiring a Head of Marketing to lead Jägermeister’s rejuvenation in America. You’ll rebuild its relevance with the next generation of legal-age drinkers while protecting what makes the brand distinctive. You’ll also lead and coach the team, strengthening our ability to build the brand for the long term.
You’ll report to the US CEO, with a dotted line to the Global CMO, and sit on the US senior leadership team. You’ll lead Consumer Marketing for Jägermeister and Trade Marketing for Jägermeister and Teremana, with around 20 people and five direct reports. The work spans brand communications, social, experiential, events, owned and earned channels, partnerships and paid media.
The Global Brand team sets the Global Jägermeister brand strategy. You'll turn that direction into a US strategic plan and lead its delivery.
What You'll Do
- Own Jägermeister's US brand strategy and multi-year plan within the global strategy and Subcultural Mainstream (SCM) growth model. Ground it in a clear understanding of US consumers and the cultural and commercial conditions affecting the brand.
- Own the US marketing budget end to end. Decide where to invest and which initiatives to fund first, based on US growth priorities and the global brand strategy.
- Know Jägermeister first-hand, from its history and cultural heritage to its product and rituals. Protect the brand’s codes and attitude while finding fresh ways to express them. As its US champion, build enthusiasm across the business and with distributors. Explain what we’re changing, why, and what it means in their work.
- Lead how we put the SCM model to work. Build real connections between Jägermeister and consumers through culture, communities and partnerships that earn lasting advocacy and drive growth.
- Bring Consumer and Trade Marketing together around one shared plan, ensuring the brand shows up consistently and effectively wherever consumers discover, buy, and enjoy Jägermeister.
- Set a high bar for our work by spending time in priority markets. Hear directly from consumers, bartenders and field teams, and use what you learn to sharpen briefs and strengthen execution. Trust the team to lead, and step in where you can add the most value.
- Be a coach and champion for the Consumer and Trade Marketing teams. Lead by example, back their ideas, and share your Jägermeister and SCM expertise. Help them build strong partnerships with Sales, distributors and agencies.
- Partner with Global Marketing and bring a clear US point of view. Balance global consistency with local relevance, and keep the US team connected to the thinking behind the strategy.
What Success Looks Like
Over the first three years, we’re looking for steady progress toward sustainable US growth and a stronger following among the next generation of legal-age drinkers. That includes stronger bartender advocacy, a more consistent ice-cold shot experience and lasting community relationships in priority markets. We also want to see Marketing, Sales and field teams working from one plan, sharing what they learn and building on what works.
How We Work
Our Living Brand Values are BOLD, SOCIAL, MASTERFUL and AUTHENTIC. We own our decisions, give each other honest feedback and care about the craft. Our Marketing Code and responsible drinking commitments guide every marketing decision.
The Details
This full-time, exempt role is based at our White Plains, New York HQ office. Expect roughly 30% travel, including time in Jägermeister markets abroad to learn how the brand is built at its best, plus occasional evening commitments. Candidates must be 21 or older and authorized to work in the US.
Requirements
- You have 10+ years building consumer brands, including senior leadership in beverage alcohol or a culture-driven CPG.
- You respect what makes drinks marketing different: the three-tier system, the regulatory environment, responsible marketing, and the realities of the on-premise.
- You've built culturally relevant brands, not just run campaigns. You can show us where you grew community and advocacy, and explain how you measured it.
- You know how to turn global strategy into a practical local plan.
- Your creative judgment is trusted. You green-light brave work, and you're willing to kill safe work that doesn't move anyone.
- You know experiential, events, cultural partnerships, creator ecosystems, trade marketing and agency management well enough to guide the team and judge the work. You use data and AI tools to help the team move fast.
- You have a commercial mindset and a builder's bias. You prioritize, you simplify, and you've led teams of 15 or more through real change.
Benefits
- Highly competitive compensation packages 250 - 315K, 40-50% Bonus Target
- Comprehensive medical, dental, and vision insurance
- Matching 401(k) plan
- Yearly wellness stipend (gym membership or fitness classes)
- Generous PTO policy
As published by workable · 22 questions · 10 written answers
Basics
First name, Last name, Email, Headline, Phone, Address, Photo, Education, Experience, Summary, Resume, Cover letter
Pick from a list (12)
- Are you a citizen of the United States, Permanent Resident or Foreign National authorized to work for MJUS?
- If you are a Foreign National authorized to work for MJUS will you require MJUS to obtain or extend your employment authorization?
- If under 18, can you furnish a work permit?
- How were you referred to MJUS?
- Have you ever applied to MJUS before?
- Do you have a valid state driver’s license?
- LIQUOR LICENSE HISTORY/APPLICATIONS: Do you have any interest, direct or indirect, in any premises or business where any alcoholic beverage is manufactured, transported or sold at wholesale or retail, mortgage or lien on, or ownership of any real or personal property, or by any means including loans?
- Other than as itemized above, DURING THE PAST 10 YEARS have you or your spouse ever applied anywhere for a license or permit to traffic in alcoholic beverages, including any application as a partnership or corporation in which you or your spouse are/were a principal?
- If YES, has a license or permit listed above been REVOKED, CANCELED or otherwise involuntarily TERMINATED?
- Have you or your spouse been convicted of any provision of the ABC law which would forbid a person to traffic in alcoholic beverages?
- Have you ever been charged with and/or convicted of driving under the influence/driving while intoxicated?
- I certify that the information contained in this employment application is correct to the best of my knowledge. I understand that to falsify information is grounds for refusing to hire me, or for discharge should I be hired. I authorize any of the persons and organizations listed on this application to give you any and all information concerning my previous employment, education and qualifications for employment. I also authorize you to request and receive such information. In consideration for my employment, I agree to conform to the rules and regulations of the company. I acknowledge that rules may be changed, withdrawn, added or interpreted at any given time, at the company’s sole option and without prior notice to me. I also acknowledge that my employment may be terminated, or any offer or acceptance of employment withdrawn, at any time, with or without cause, and with or without prior notice at the option of the company or myself. I understand that no representative of the company has any authority to enter into any agreement for employment for any specified period of time or to promise any other personnel action, either before or after I accept employment, or to guarantee any benefits or terms or conditions of employment or to make any other agreement which is contrary to this agreement, without the prior approval of an officer of Mast-Jägermeister US, Inc. I further understand that any offer of employment is conditional upon the satisfactory completion of the verification process as required by the Immigration Reform and Control Act of 1986 and the Company will only hire those individuals who are legally authorized to work in the United States and who present acceptable proof of their lawful employment status and identity. By signing this application, I acknowledge that I am not subject to any contractual or other restriction or obligation which is inconsistent with accepting an offer of employment with Mast-Jägermeister US, Inc. By checking yes, I am certifying that I have read and understand this agreement.
Written answers (10)
- What are your salary requirements?
- Do you have any commitments to, or agreements with, another employer that might affect your employment with MJUS? If yes, please explain.
- If yes, please list position and date.
- If YES, provide information below:
- If YES, provide information below (business name, type, date began, address and license #):
- If yes, please explain:
- If yes, please explain:
- If yes, please explain:
- PROFESSIONAL ASSOCIATIONS: List professional, trade, business, or civic activities and offices held. (Please exclude memberships that would reveal sex, race, religion, national origin, age, ancestry, handicap, or other protected status).
- Please list special skills or training you possess pertinent to the position for which you are applying