Head of Marketing & Mindshare

• This role combines strategy and execution. You'll spend time building plans behind the scenes, but you'll also be highly visible externally; meeting customers, speaking at events, creating content, building relationships and generating excitement around Genie AI.

Below is what we need you to do. The how is up to you:

Lead the marketing function: Provide leadership, coaching and direction for a team of four marketers, creating an environment where ambitious ideas turn into measurable impact

• Build marketing strategy: Develop Genie's overall marketing strategy across brand, product marketing, communications, demand generation and mindshare
• Build market awareness and mindshare: Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences
• Own distribution: Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes
• Own category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category
• Become a public face of Genie AI: Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities
• Build relationships that compound: Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy
• Create memorable moments: Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact
• Champion storytelling: Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share
• Measure and improve mindshare: Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time
• Stay hands-on: Roll up your sleeves when it matters most. Whether launching products, creating campaigns or speaking at industry events, you'll lead by example rather than from the sidelines

• Cycle to work scheme
• Get free plants, gadgets, food & more with our employee benefits platform
• Join our (rather terrible) music band!
• Give to charity with pre-tax payroll giving
• Work with all the latest apps and technologies
• Outdoor hiking trips
• Top of the line MacBook Pro or Air
• Generous home office budget
• Personal training budget
• Regular knowledge sharing sessions with experts
• Subscription to The Lawyer
• Unlimited business or technology books
• Unlimited holiday
• Team dinners & pub evenings
• Regular meditation and wellbeing sessions
• Private Healthcare
• Work from home or in the office

• Experience leading and developing marketing teams
• Experience building marketing strategy
• Experience managing cross-functional stakeholders
• Comfortable moving between leadership and hands-on execution
• Experience scaling marketing within high-growth SaaS or AI companies
• Proven track record of growing awareness, influence or category leadership for a company, product, personal brand or community
• Experience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadership
• Exceptional storytelling, communication and relationship-building skills
• Experience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadership
• Strong understanding of modern AI tools and workflows, with an AI-native mindset towards scaling impact and productivity
• Commercial acumen and the ability to engage credibly with legal, procurement, operations or B2B audiences
• Entrepreneurial mindset with a demonstrated ability to build something from scratch and create momentum with limited resources
• Ability to operate both strategically and tactically in a high-growth startup environment

• Step 1: Meet our Head of Talent Acquisition, Char, to assess your motivations and baseline skills
• Step 2: Complete our take home task
• Step 3: Technical interview with Rafie Faruq, our Co-Founder & CEO, and Oleksandr Sidenko, our Creative Lead
• Step 4: Culture interview with Will Bond, our Global Content Marketing Lead, and Rosie Dent-Spargo, our Product Lead
• Step 5: For Lead level roles and above, we collect blind references to set you up for success. These insights help us ensure a smooth transition into our team and foster meaningful collaboration between you and your manager from day one