Head of Marketing

# Head of Marketing ## Company Overview Our client is a well-established consumer sleep and home-comfort company with a strong national presence. The organization is focused on product innovation and enhancing customer experience. With a growing direct-to-consumer (D2C) business, the company aims to strengthen its market position through strategic marketing initiatives and brand development. ## Job Summary The Head of Marketing will be responsible for leading the brand and growth strategies for a major consumer brand within the organization. This role involves developing and executing an integrated marketing plan that encompasses brand management, digital and performance marketing, consumer insights, go-to-market strategies, media planning, and new product launches. The ideal candidate will leverage their strategic brand-building expertise and hands-on experience in a D2C, FMCG, retail, lifestyle, or consumer-products environment to drive consumer acquisition, digital engagement, and overall brand growth. ## Responsibilities - **Brand Leadership:** Define and lead the overall brand strategy, positioning, architecture, and execution, ensuring consistency and brand equity across all consumer touchpoints. - **Strategic Marketing Planning:** Develop comprehensive annual and long-term marketing plans aligned with business priorities, focusing on brand building, digital growth, market penetration, and product launches. - **Digital and D2C Growth:** Oversee social listening, content creation, influencer marketing, performance marketing, CRM, website management, and digital acquisition efforts to enhance reach, conversion, and customer retention. - **Consumer Insights and Market Intelligence:** Conduct consumer research and competitive analysis to identify emerging needs, market trends, growth opportunities, and innovation inputs. - **New Product Development:** Collaborate with product, category, sales, and operations teams to shape propositions and execute effective launch plans for new products. - **Go-to-Market Strategy:** Design and implement channel-specific go-to-market plans across digital platforms, retail outlets, marketplaces, and distribution channels to meet revenue and market-share targets. - **Media Strategy:** Develop integrated media plans across traditional and digital channels, optimizing reach, engagement, effectiveness, and ROI. - **Team Leadership:** Build, mentor, and develop a high-performing marketing team with clear goals, fostering collaboration and accountability. - **Budget and Performance Management:** Manage the marketing budget, allocate resources efficiently, establish performance metrics, and report on campaign effectiveness, customer acquisition, and ROI. - **Agency and Partner Management:** Lead relationships with creative, digital, media, research, technology, and other external partners to ensure alignment and optimal results. ## Qualifications - 8-12 years of progressive marketing experience in FMCG, retail, consumer products, lifestyle, home, or related sectors. - Proven success in leading marketing for a sizable consumer brand, preferably with a brand or business of approximately INR 500 crore or more. - Strong hands-on expertise in digital and performance marketing, social media, influencer ecosystems, consumer acquisition, website management, and marketing analytics. - Demonstrated ability to develop integrated brand campaigns that deliver measurable business impact. - Experience in partnering on new product development and successfully launching new propositions. - Ability to combine consumer insights, creative judgment, commercial orientation, and analytical decision-making. - Proven track record of influencing senior stakeholders and leading cross-functional teams and external partners. - Postgraduate qualification in marketing or business management is preferred. ## Preferred Skills - Expertise in omni-channel marketing strategies. - Strong leadership and team development skills. - Experience working in a fast-paced, consumer-focused environment. - Knowledge of the sleep, home comfort, or related consumer sectors. - Proficiency in marketing automation tools and analytics platforms. - Ability to innovate and adapt to evolving digital trends. ## Experience - 8 to 12 years of relevant marketing experience. - Experience managing brands with a turnover of INR 500 crore or more is preferred. - Exposure to D2C, FMCG, retail, or consumer lifestyle sectors. ## Environment This role is based in Bengaluru and involves working in a dynamic, fast-paced environment. The position may require collaboration across multiple teams and external agencies, with a focus on strategic planning and execution. The work setting is primarily office-based, with potential for hybrid arrangements depending on organizational policies. ## Salary Not specified. ## GrowthOpportunities Potential career advancement within the organization includes senior leadership roles in marketing, brand management, or broader strategic functions, depending on performance and organizational needs. ## Benefits Not specified.