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Head of Marketing

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# Head of Marketing – Demand Generation & Growth Bangalore | 5 Days WFO\ Experience: 10–15+ Years | Cybersecurity We are hiring a Head of Marketing for a recently funded cybersecurity scale-up backed by global investors. This is a high-visibility leadership role to build the marketing engine from scratch, establish a predictable enterprise demand generation motion, and drive growth across India and North America. The role will work closely with the founders and Sales leadership. ### What you will own - Build the marketing engine from the ground up, with a focus on demand generation, enterprise pipeline and revenue growth. - Develop and execute GTM programs across ABM, outbound campaigns, digital channels, events and partnerships. - Build a repeatable demand generation engine to reach target enterprise accounts and generate qualified pipeline. - Partner with Sales to improve pipeline conversion, accelerate deal cycles and drive revenue. - Own marketing metrics, including pipeline contribution, campaign performance, conversion rates and ROI. - Build the company's presence in the cybersecurity market through targeted content, thought leadership and industry engagement. - Lead market research, competitive intelligence and customer insights to refine GTM strategy. - Build and scale the marketing team, processes and systems as the business grows. ### What we are looking for - 10–15+ years of marketing experience, including 5+ years in cybersecurity. - Experience building and scaling demand generation and growth functions in B2B companies. - Experience driving enterprise pipeline through ABM, digital campaigns, outbound programs, events and partnerships. - Experience marketing to enterprise and upper-mid-market customers, preferably across BFSI and Healthcare. - Strong understanding of cybersecurity markets, enterprise buying cycles and complex B2B sales. - Experience working closely with founders and Sales leadership on GTM strategy and revenue growth. - Experience building marketing teams and processes in a startup or high-growth environment.

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