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# Head of Marketing – Demand Generation & Growth
Bangalore | 5 Days WFO\
Experience: 10–15+ Years | Cybersecurity
We are hiring a Head of Marketing for a recently funded cybersecurity scale-up backed by global investors.
This is a high-visibility leadership role to build the marketing engine from scratch, establish a predictable enterprise demand generation motion, and drive growth across India and North America. The role will work closely with the founders and Sales leadership.
### What you will own
- Build the marketing engine from the ground up, with a focus on demand generation, enterprise pipeline and revenue growth.
- Develop and execute GTM programs across ABM, outbound campaigns, digital channels, events and partnerships.
- Build a repeatable demand generation engine to reach target enterprise accounts and generate qualified pipeline.
- Partner with Sales to improve pipeline conversion, accelerate deal cycles and drive revenue.
- Own marketing metrics, including pipeline contribution, campaign performance, conversion rates and ROI.
- Build the company's presence in the cybersecurity market through targeted content, thought leadership and industry engagement.
- Lead market research, competitive intelligence and customer insights to refine GTM strategy.
- Build and scale the marketing team, processes and systems as the business grows.
### What we are looking for
- 10–15+ years of marketing experience, including 5+ years in cybersecurity.
- Experience building and scaling demand generation and growth functions in B2B companies.
- Experience driving enterprise pipeline through ABM, digital campaigns, outbound programs, events and partnerships.
- Experience marketing to enterprise and upper-mid-market customers, preferably across BFSI and Healthcare.
- Strong understanding of cybersecurity markets, enterprise buying cycles and complex B2B sales.
- Experience working closely with founders and Sales leadership on GTM strategy and revenue growth.
- Experience building marketing teams and processes in a startup or high-growth environment.