Head of Outbound (Head of Lead Generation)

About the role:

We’re looking for a Head of Outbound to build and run a repeatable client acquisition system for 8allocate across our priority markets.
You’ll be responsible for the whole lead-generation process: choosing which companies to approach, planning campaigns, managing the team, and making sure the meetings we arrange lead to real sales opportunities. We need someone who has built this process before and is comfortable doing the work as well as managing it. You should be able to write a good message, review a prospect’s reply, launch a campaign, and help your team improve. You’ll work closely with Marketing, Solutions, and our CTO office to understand what we can offer and which clients are most likely to need it.

Requirements:

• 7+ years of experience in B2B sales, lead generation, or outbound, including 3+ years managing a Lead Generation or SDR team.
• Experience in IT services with a good understanding of how companies choose and buy technology services.
• Experience generating leads for software development, data, or AI services.
• Experience building or improving a lead-generation process, with concrete results you can discuss.
• Experience working with the US, UK, or European markets.
• Strong written English and the ability to write clear, relevant outreach messages.
• Practical experience with prospecting and outreach tools such as Sales Navigator, Apollo, Clay, Snov.io or Reply.io. You don’t need to know every tool, but you should know how to choose and use the right ones.
• A good understanding of email deliverability and outreach infrastructure.
• Experience using AI and automation to support research, campaign preparation and everyday team tasks.
• Confidence working with CRM systems, campaign data and budgets, including advanced practical experience with HubSpot.
• The ability to give constructive feedback, develop people and take responsibility when results fall short.

Nice to have:

• Experience with account-based campaigns, events, partnerships or referrals.
• Experience with Make, Zapier or n8n.

Responsibilities:

• Develop and manage our lead-generation plan for the US, UK, MENA, APAC markets.
• Identify target industries, companies and decision-makers together with the Pre-Sales and Solutions unit.
• Lead, coach and develop the SDR team. Set clear goals and help people achieve them.
• Plan and launch campaigns across email, LinkedIn and other relevant channels. Review messaging, targeting and follow-ups regularly.
• Agree with Sales and Pre-Sales what makes a lead qualified and what information should be collected before a meeting. Follow up on the outcome so the team understands which leads turn into opportunities and why others do not.
• Test new approaches, review the results and decide which ones are worth continuing.
• Choose and manage the tools the team needs, including contact databases, outreach platforms and automation. Take care of data quality and email deliverability.
• Manage the lead-generation budget and track the cost and results of campaigns.
• Keep CRM records and reporting accurate. Give the team and management a clear view of results, problems and next steps.
• Work with Marketing and Solutions on campaigns around events, target accounts, partnerships and referrals.
• We’ll look at the quality of the opportunities your team brings in, how they progress with Sales and the cost of generating them. The number of messages sent or meetings booked will not be enough on its own.

Benefits from 8allocate:

• Team & Culture: Team events, offsites, and a culture that keeps people connected.
• Learning & Development: Budget for courses, certifications, and conferences.
• Wellbeing: Flexible support in line with company policy, with options to support your physical and mental wellbeing (sport, mental health, or medical insurance).
• Rest & Recovery: Paid vacation and sick leave.