Head of Trade Marketing
Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.
As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies.
Purpose of role:
The role is responsible for leading category and shopper marketing strategies across all channels, driving assortment optimization, sales growth, and commercial excellence. Ensure effective allocation of trade investments and promotional budgets to maximize business performance while building strong strategic partnerships with key retailers to deliver sustainable category growth and competitive advantage.
Responsibilities include:
Channel & Customer Management
Develop and implement channel strategies across Modern Trade, General Trade, E-commerce, and Specialty Retail to drive category growth and market performance.
Build strong partnerships with Key Account Managers and retailers to deliver category leadership, growth initiatives, and shopper-centric solutions.
Optimize assortment, merchandising, visibility, and activation plans while identifying channel-specific growth opportunities to maximize sales and execution excellence.
Strategy & Planning
Develop and execute category and shopper marketing strategies, ensuring alignment with business, brand, and commercial objectives to drive growth.
Identify market opportunities through shopper, consumer, customer, and competitive insights, leading category development initiatives to strengthen market position and performance.
Create and deliver annual category and channel activation plans while driving innovation and best practices in category management and shopper marketing
Commercial & Promotion Planning (JBP)
Lead Joint Business Planning (JBP) and collaborate with customers and sales teams to deliver sustainable growth and customer-specific activation strategies.
Develop and execute commercial, promotional, and pricing plans that maximize sales performance and return on investment.
Manage trade marketing investments and drive business performance through regular customer reviews and data-driven recommendations.
Performance Monitoring
Monitor category, customer, and channel performance through data-driven analysis to identify opportunities and improve business results.
Evaluate promotional effectiveness, activation ROI, and execution excellence to optimize performance and resource allocation.
Deliver actionable insights and performance reviews to senior leadership, supporting informed decision-making and continuous improvement.
Cross-Functional Leadership
Lead and develop a high-performing Category & Shopper Marketing team while building organizational capability in category management and shopper marketing.
Foster strong cross-functional collaboration across internal teams and external partners to deliver aligned business and customer objectives.
Influence senior stakeholders and drive strategic decision-making through data-driven insights, recommendations, and customer-focused planning
Who are you?
Bachelor’s degree in marketing, Business Administration, Commerce, or related field.
Minimum of 10 years of experience in FMCG, Trade Marketing, Category Management, Shopper Marketing, or Commercial Excellence, in leadership role
Proven leadership experience in building, developing, and leading high-performing teams,
Strong expertise in category management, shopper insights, and retail execution to drive category growth and commercial performance.
Proven experience managing Modern Trade, General Trade, and E-commerce channels, with a strong understanding of channel dynamics and customer requirements
Strong analytical and commercial acumen with the ability to leverage data-driven insights to influence decision-making and deliver business growth.
Excellent stakeholder management, communication, and negotiation skills, with proven experience in Joint Business Planning (JBP) and building strategic partnerships with key retail customers and category decision-makers.
Data-driven and strategic mindset, with the ability to analyze market trends and sales performance to inform decision-making.
Strong strategic thinking and executional skills, capable of building for simplicity and attention to detail
Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.