Head - Performance Marketing - Internet/Online

Role & Responsibilities:

- Own and lead the overall performance marketing strategy across paid acquisition channels, including Google Ads, Meta, LinkedIn, YouTube, programmatic, and other relevant platforms.

- Develop and execute full-funnel acquisition strategies to drive revenue, qualified leads, conversions, and customer growth.

- Manage and optimize significant digital advertising budgets, ensuring efficient CAC/CPA, ROAS, ROI, and overall marketing efficiency.

- Lead campaign planning, audience segmentation, targeting, bidding, creative testing, landing-page optimization, and conversion-rate improvement.

- Establish and monitor performance KPIs, dashboards, attribution models, and reporting frameworks to provide actionable insights to leadership.

- Work closely with creative, content, product, sales, CRM, and business teams to align marketing initiatives with commercial objectives.

- Identify opportunities for scaling acquisition while maintaining profitability and efficiency.

- Drive continuous experimentation through A/B testing of creatives, audiences, offers, funnels, and campaign structures.

- Analyze customer and campaign data to identify growth opportunities, performance gaps, and emerging trends.

- Lead and mentor a team of performance marketers, agencies, and external partners as required.

- Manage relationships with advertising platforms, agencies, technology partners, and other marketing vendors.

- Stay updated on changes in digital advertising platforms, privacy regulations, attribution, AI-driven marketing, and emerging acquisition channels.

- Present performance, forecasts, growth opportunities, and recommendations to senior management.

Preferred Candidate Profile:

- 8-10 years of experience in performance marketing, digital acquisition, growth marketing, or a closely related field.

- At least 2-4 years in a leadership/managerial role, preferably managing performance marketing teams or owning large-scale acquisition programs.

- Strong hands-on expertise across Google Ads, Meta Ads, YouTube, LinkedIn Ads, and other paid media platforms.

- Proven track record of scaling paid acquisition and delivering measurable revenue/business growth.

- Strong understanding of CAC, CPA, CPL, ROAS, ROI, LTV, conversion rates, attribution, and marketing funnel economics.

- Experience managing substantial advertising budgets and making data-driven budget allocation decisions.

- Strong analytical skills with experience using GA4, Google Tag Manager, Looker Studio, Excel/Google Sheets, and preferably SQL or BI tools.

- Demonstrated ability to translate data into business strategy and actionable growth initiatives.

- Experience with A/B testing, CRO, landing-page optimization, audience segmentation, remarketing, and lifecycle/funnel optimization.

- Excellent stakeholder management and communication skills, with the ability to work with senior leadership and cross-functional teams.

- Experience working with UAE/GCC, Middle East, or international markets would be a strong advantage.

- Experience working remotely with distributed, multicultural teams is preferred.

- Strong commercial mindset with an ability to balance growth, profitability, and long-term customer value.

- Relevant certifications from Google, Meta, or other recognized digital marketing platforms would be an advantage.