Head - Sales & Marketing - IT

Key Responsibilities:

Strategic Leadership:

- Spearheading the sales and marketing efforts for the company's IT products and services across various industry verticals.

- Developing and implementing strategic plans to drive business growth, achieve business goals and objectives, and enhance market share.

- Identify market opportunities and define sales and marketing plans to maximize market penetration and profitability.

Marketing Strategy and Planning:

- Develop and execute comprehensive marketing strategies to enhance brand visibility, recognition, and support sales efforts.

- Ensuring consistent brand messaging across all marketing channels.

- Managing marketing budgets, allocating resources, and setting marketing goals.

- Oversee the creation of marketing materials, campaigns, and events.

- Analyse market trends, competitor activities, and customer feedback to refine marketing strategies.

Team Management:

- Leading and managing sales and marketing teams, including recruitment, training, and performance management.

- Fostering a culture of collaboration, innovation, and continuous improvement within the teams.

Customer Engagement:

- Building and maintaining relationships with key customers, understanding their needs, and identifying opportunities to upsell or cross-sell.

- Ensuring high level of customer satisfaction and loyalty through effective account management, service delivery, and regular communication.

- Handle high-level client negotiations and resolve any issues or concerns.

- Ensuring proper contracts are signed with respective customers.

Market Analysis and Intelligence:

- Conducting market research and analysis to stay ahead of competitors and identify new opportunities.

- Providing market insights and recommendations to inform business decisions.

Performance Monitoring and Reporting:

- Tracking and analysing sales and marketing performance metrics, including revenue, customer acquisition costs, and return on investment.

- Providing regular reports and insights to senior management and other stakeholders.

Collaboration and Partnerships:

- Building and maintaining partnerships with other business units, vendors, and industry partners to drive growth and innovation.

- Collaborating with cross-functional teams to develop and launch new products and services.

- Building partnerships with complementing products, resellers, and other channels.

Product Sales:

- Collaborate with product development teams to ensure offerings meet market needs.

- Provide feedback on product enhancements and new product development based on market demand.

- Drive product innovation and leveraging technologies to be competitive with a progressive mindset.

Pre-sales:

- Leading and managing pre-sales team for lead generation, RFP, proposal, and bidding.

- High involvement in contract negotiations, solution reviews, estimations, pricing, partner-based solutions, and client meetings.

Financial Management:

- Prepare and manage sales and marketing budgets.

- Monitor and report on sales and marketing metrics and financial performance.

Qualifications and Experience:

- Education: Bachelor's degree in engineering, business administration, Marketing, IT, or a related field. MBA or advanced degree is preferred.

- Experience: 15 - 20+ years of experience in sales and marketing specifically in B2B, product sales, IT services, and cloud services.

Key Skills:

- Strong Sales capabilities and leadership skills.

- Proven ability to develop and execute sales strategic plans.

- Strategize sales planning for multiple products across industry verticals.

- Excellent communication and interpersonal skills.

- New Product Launches, Go to market plans.

- Customer life cycle management and acquisition.

- Ability to generate revenue through Upselling, Cross Selling.

- Experience in using CRM application and other sales and marketing tools.

- Digital Marketing: growth marketing and performance.

- Brand management and Marketing communication.

- Strong analytical and problem-solving abilities.

- Alliances and Partnerships.

Personal Attributes:

- Visionary and forward thinking.

- Highly motivated and results oriented.

- Ability to thrive in a fast paced and dynamic environment.

- Strong negotiation and persuasion skills.

- Customer centric mindset.

- Professional etiquettes.

- Quick adaptability and learnability.

Compensation:

- Competitive salary and performance-based incentives.

- Comprehensive benefits package.