HR Marketing Specialist

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for an HR Marketing Specialist. The right candidate will support the Human Resources department by utilizing marketing strategies to attract top talent, showcase company culture, and promote HR initiatives across the organization. This involves creating high quality content for internal and external audiences, leveraging social media, executing effective recruitment campaigns.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Support HR specific marketing initiatives across the full employee life cycle including talent acquisition, onboarding, engagement, and retention
• Develop and implement targeted recruitment campaigns across various channels, including job boards, social media, email marketing, and the company’s career site
• Create and distribute engaging content (e.g., job postings, blogs, videos, employee spotlights, and social media posts) that would resonate with potential and current employees
• Manage and optimize recruitment marketing systems and tools, such as Applicant Tracking systems (ATS), recruitment CRMs and programmatic advertising tools
• Analyze marketing and recruitment data to optimize campaigns and demonstrate return on investment
• Develop and execute communication strategies for various HR initiatives, such as benefits, wellness programs, performance management, career development, and company culture
• Create engaging content for internal communications channels, including emails, newsletters, intranet posts, and presentations
• Collaborate with HR leadership and other corporate departments to ensure consistent branding and messaging across all external platforms and HR related content
• Travel to division offices and college campuses to promote recruiting initiatives and capture photos, videos, and employee stories for recruitment and HR initiatives
• Keep informed of new trends in social media and digital marketing
• Research marketing and advertising trends in recruiting, employer branding, and employee engagement Additional duties as assigned
• Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
• Ability to work overtime
• Ability to travel overnight