Institutional Client Marketing Associate
Description
Responsibilities:
- Own strategy, preparation, and content creation for Sales Enablement: Partner with the Sales team to create compelling pitch decks, one-pagers, and tailored collateral to reinforce EFE’s market leadership, mission, and value proposition.
- Create bespoke storylines that engage, persuade, and cultivate expanded, lasting relationships with some of the nation’s largest employers.
- Translate data, technical details around investment management and product and insights into RFP responses and creative, original stories of the value and impact of our financial planning and advice services to our employer clients.
- Use internal and external sources to research and uncover client-specific priorities and engagement data to create bespoke and engaging content, and target opportunities for clients to adopt additional services.
- Partner with our internal Sales and client-servicing stakeholders, lead internal meetings, and identify key themes of most relevance to the prospective or existing client, then bring those themes to life through presentations.
- Develop content for multi-channel engagement opportunities (email, paid search, LinkedIn, industry events) to nurture prospects and reinforce EFE’s value to existing clients.
Requirements:
- 4+ years of relatable professional experience.
- Bachelor’s degree, B2B storytelling, and financial services experience required; understanding of the needs and challenges of the large employer audience is a plus.
- Client-centricity: Approaches challenges with empathy and curiosity; shows aptitude for stepping into the shoes of large employer clients to build trust, identify opportunities, and demonstrate the value our services are providing the employer client and their employees.
- Experience partnering with Sales and client-servicing internal partners.
- An "owner" mentality, eager to take responsibility for projects, boldly identify and present ideas, and learn quickly in a dynamic B2B environment.
- Strategic and confident Sales-minded marketer with ability to manage multiple projects at a time.
- Excellent communicator with strong listening, verbal, writing, and proofreading skills.
- Effective at building relationships across all levels of the organization.
- Strong proficiency in content creation and PowerPoint required, with an eye for creative design and visualizing data and complex topics.
- Marketing samples may be requested.
Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is below. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.
Skills
As published by greenhouse · 23 questions · 1 written answer
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (9)
- Preferred First Name optional
- If you were referred by an EFE employee, please provide their name. optional
- What is your preferred work location (city/state)?
- If yes, please list the names of your relatives at Edelman Financial Engines. optional
- If yes, please indicate when, which position, and location you applied to previously optional
- List any licenses or certifications outside of the Financial Services industry that you currently hold. optional
- If yes, please provide additional detail on the Outside Business Activity. optional
- If yes, please provide additional details on the prior involuntary termination. optional
- What are your compensation expectations?
Pick from a list (13)
- How did you hear about EFE and/or this role?
- What is your home state?
- Do you have the unrestricted right to work in the United States?
- Will you now or in the future require sponsorship for employment visa status (i.e. H-1B, EAD, OPT, TN, etc.)?
- Are you related to anyone presently employed by Edelman Financial Engines?
- Have you ever been employed by Edelman Financial Engines, Edelman Financial Services, Financial Engines, or The Mutual Fund Store?
- Have you previously applied for employment with Edelman Financial Engines?
- Select all Financial Services industry licenses and/or certifications that you currently hold optional
- Are you subject to any non-compete or non-solicitation agreements?
- Do you need any accommodations to perform the job for which you are applying?
- Are you involved in any Outside Business Activities (i.e. selling nonregistered insurance products or real estate, acting as a consultant, CPA, tax preparer, second jobs, or online social networking websites used with/for such activities)?
- Have you ever been involuntarily terminated or asked to resign from an employer?
- Please select the link below and review our Arbitration Agreement and Non-Disclosure Agreement. After reviewing the document, please select "I Agree" if you have read and accept the terms of the document and understand their importance and effect upon your employment and accept the same as conditions of your employment with the Company, and agree to be bound by the terms and conditions of the agreements.
Written answers (1)
- If yes, please provide additional detail on the accommodations needed. optional
