Integrated Campaigns Manager

You will build and execute account-based campaigns for priority accounts and segments. You will create messaging and campaign assets, run webinars and nurture programs, coordinate sales and vendors, manage launches, and report on campaign performance.

Responsibilities

• Design and run account-based marketing programs for strategic account clusters
• Create campaign messaging, content, offers, and copy
• Produce webinars, workshops, and executive roundtables
• Develop demand-generation offers and manage their fulfillment
• Build and optimize email nurture programs
• Coordinate campaign launches with design, web, operations, and sales
• Report on campaign performance and recommend improvements

Requirements

• 3 to 5 years of B2B marketing, demand generation, or marketing operations experience
• Experience supporting account-based marketing or integrated campaigns for enterprise or technical audiences
• Experience running webinars, direct mail or meeting-maker programs, and email nurture
• Familiarity with Salesforce, marketing automation platforms, webinar platforms, direct-mail or gifting platforms, Clay, and ABM or intent platforms
• Experience with verticalized or persona-specific go-to-market motions