Internal Sales Manager

Role: Internal Sales Manager / Office Based (UK & Ireland)Country: UKLocation: UK – Cambridge or surrounding area (new office location under consideration).We are currently exploring Cambridge and the surrounding area as a potential location for our new UK office. The final office location is yet to be confirmed.Travel: 5% of the timeContract Type: Full TimeAnnual Base Salary Rate: 45,000 - 50,000 GBP
Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. By building upon our combined experience and expertise, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.
Role PurposeThe Internal Sales Manager is responsible for driving sales growth of smoke alarm and fire safety products through proactive account management, pipeline development, and sales forecasting. The role leads internal sales activity using Salesforce CRM to manage opportunities, improve conversion rates, and increase spend from low-value or underperforming customer accounts.
The position combines sales leadership, customer relationship management, forecasting, and commercial analysis to maximise revenue and customer retention.
Key Responsibilities
Sales & Revenue Growth

Drive sales of smoke alarms and associated fire safety products to existing and prospective customers.
Identify opportunities to increase customer spend through upselling and cross-selling.
Proactively contact low-spending, dormant, or underperforming accounts toincrease revenue and engagement.
Develop targeted account plans to grow key customer segments.

Salesforce CRM & Pipeline Management

Manage and maintain an accurate sales pipeline using Salesforce.
Ensure all sales opportunities, activities, and customer interactions are accurately recorded.
Monitor pipeline progression and conversion rates.
Use Salesforce dashboards and reporting to analyse performance and identify sales opportunities.

Forecasting & Reporting

Produce weekly and monthly sales forecasts.
Analyse sales trends, customer buying patterns, and pipeline health.
Deliver accurate forecasting to support inventory planning and commercial decision-making.
Report on KPIs including pipeline value, win rates, customer spend growth, and account activity.

Account Management

Build strong customer relationships via telephone, email, and virtual meetings.
Regularly engage with low-spending accounts to understand barriers to purchasing and identify growth opportunities.
Manage customer quotations, pricing discussions, and order follow-up.
Resolve customer concerns and coordinate with operations or customer service teams.

Team & Commercial Support

Support and coach internal sales staff where applicable.
Work closely with external sales representatives and marketing teams.
Contribute to sales campaigns and product promotions.

Skills & Experience Required -Essential

Experience in B2B internal sales or account management.
Strong experience using Salesforce CRM.
Ability to manage sales pipeline and forecasting.
Proven ability to grow customer accounts and increase spend.
Strong telephone sales and relationship-building skills.
Excellent analytical and reporting skills.
Commercial awareness and target-driven approach.

Desirable Experience

Experience selling smoke alarms, compliance products, or fire safety solutions.
Knowledge of fire safety legislation or compliance markets.
Experience in customer segmentation and account reactivation.

Key Performance Indicators (KPIs)

Sales revenue growth
Pipeline value and accuracy
Forecast accuracy
Growth in low-spending account revenue
Customer retention
Salesforce data quality
Quote conversion rate
Number of proactive customer contacts per week

What we offer
We offer excellent development opportunities, a competitive salary and exceptional benefits including the following:

Be part of a globally respected brand under Kidde Global Solutions.
Competitive salary package, incentives, and career development opportunities.
Flexible working arrangements
Laptop/PC and smartphone
Career progression opportunities

Your journey with usWe always aim to provide a fair and valuable recruitment process for everyone. If selected, you will follow the next stages:

Initial call with our recruitment team
Up to 2 interviews with the Hiring Manager and key stakeholders

Our commitment to you
As an employer of choice, our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers. We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better. The values that guide us are respect, integrity, inclusion, innovation, and excellence.

We’re excited for you to join us and make a difference.