Key Account Executive

Role Description This is a full-time, Key Account Executive role based in Singapore.

- The Key Account Executive will manage and grow relationships with the supermarket key accounts.

- Build and maintain relationships with the stores. Work closely with the in-house sales team to align merchandising plans, stock pushes, and promotional calendars with sales targets; ensure consistent pricing and messaging in-store.

- Negotiate and manage paid space buys with stores (end-caps, gondolas, feature/island displays); track space buy fulfilment and ROI, and ensure contracted space is delivered as agreed.

- Plan shelf space allocation, planograms, and promotional/seasonal displays; ensure execution meets brand and category standards.

- Regular audit checks that actual shelf set matches approved planogram

- Plan and execute in-store roadshows, sampling, and tasting events with vendors, coordinating logistics, manpower, and store operations sign-off; review event sales uplift afterward.

- Supervise, and train the merchandisers; set daily/weekly priorities and conduct performance reviews.

- Monitor stock levels and on-shelf availability; coordinate with procurement/buying on replenishment, new listings, and delisting.

- Track sales and category performance data to identify growth opportunities and flag underperforming SKUs or vendors.

- Prepare periodic reports on account performance, space buy/event ROI, merchandising KPIs, and team productivity.

Qualifications:

- At least 3 years experience in key account management in the supermarket channel

- Strong relationship-building and negotiation skills, with the ability to manage multiple stakeholders and accounts.

- Experience leading small teams

- Effective communication, with attention to detail and follow-through.

- Understanding of or interest in nutrition and consumer health trends.

- Ability to travel locally for store visits.

- Self-motivated, organized, and comfortable working both independently and within cross-functional teams.