Key Account Manager, Enterprise Gifting

1-800-FLOWERS.COM, Inc. is seeking an accomplished Enterprise Account Executive to acquire and onboard new business customers to our self-service gifting platform. This is a hunter role for a seller who enjoys opening doors, building pipelines from the ground up, and closing complex B2B opportunities.

The Account Executive owns the new-business sales cycle from target-account selection and outbound prospecting through discovery, solution development, negotiation, close, and onboarding coordination. The role engages decision-makers across Human Resources, Employee Experience, Procurement, Finance, Sales, Marketing, Customer Experience, Operations, and executive leadership.

The successful candidate will represent the full 1-800-FLOWERS.COM, Inc. family of brands, including 1-800-Flowers.com, Harry & David, Personalization Mall, Cheryl's Cookies, The Popcorn Factory, and other portfolio brands. The goal is to create scalable gifting programs supported by flexible purchasing, procurement, and invoicing options.

What You Will Sell

You will help organizations use gifting to recognize employees, strengthen customer and partner relationships, and mark important personal and business moments. Programs may include:

• Employee recognition, rewards, milestones, service anniversaries, and work-from-home programs

• Customer appreciation, retention, loyalty, and surprise-and-delight initiatives

• Sales incentives and recognition for channel partners, agents, and prospects

• Holiday, seasonal, meeting, event, conference, and promotional gifting

• Life-event gifting, including sympathy, get-well, new baby, and birthdays

• Centralized or distributed ordering through the self-service platform, with procurement or invoicing options where supported

Our approach centers on meaningful experiences and measurable business value rather than discount-led selling.

What You Will Do

Win New Enterprise Business

• Build a self-generated pipeline through cold calling, personalized email, LinkedIn and social selling, referrals, networking, events, partnerships, and account-based prospecting.

• Research target companies, identify business triggers, map buying committees, and create account-specific engagement strategies.

• Engage senior decision-makers and champions across the functions involved in enterprise gifting and purchasing.

• Consistently achieve activity, pipeline, new-account, revenue, and profitability goals.

• Travel approximately 20–25% to support customer and prospect meetings, industry events, conferences, networking opportunities, and other business-development activities as needed.

Own the Full Sales Cycle

• Lead opportunities from first outreach through qualification, discovery, presentation, proposal, negotiation, contracting, and close.

• Translate customer needs into a clear enterprise gifting solution using the appropriate brands, products, platform capabilities, and purchasing options.

• Deliver persuasive presentations, platform demonstrations, proposals, and business cases that show strategic value and expected outcomes.

• Navigate complex buying processes involving procurement, finance, legal, information security, operations, and executive sponsors.

• Negotiate pricing, terms, program commitments, and commercial arrangements while protecting long-term customer and company value.

Enable Platform Adoption

• Position the self-service platform as a scalable solution for centralized and distributed corporate gifting.

• Explain ordering, account management, billing, reporting, invoicing, and procurement options in clear business terms.

• Identify implementation and integration requirements early, then partner with technical, finance, legal, operations, and customer-success teams to define a feasible solution.

• Coordinate the transition from signed agreement to account setup, training, launch, and early adoption.

• Maintain accurate activity, pipeline, next-step, and forecast information in Salesforce and provide reliable revenue forecasts.

What Success Looks Like

• A consistent, qualified pipeline of net-new enterprise opportunities

• Outbound prospecting that converts into executive-level discovery meetings

• New customers that align with Enterprise growth and profitability goals

• Closed business involving multiple stakeholders and complex procurement requirements

• Successful onboarding, early platform adoption, and initial purchasing activity

• Broader customer engagement across brands, occasions, and gifting use cases

• Accurate Salesforce data, dependable forecasts, and achievement of revenue targets