Key Account Manager – Residential & Construction

Purpose of the function

To make IKEA a relevant and trusted partner for business customers in Morocco by providing affordable, functional, sustainable and well-designed solutions that meet their business needs and create long-term value.

Purpose of the job

To drive profitable growth in the Residential & Construction business by building key customer relationships, developing and converting business opportunities, and connecting customer needs with relevant IKEA solutions that create value for both customers and IKEA.

Key assignments

• Develop the Residential & Construction customer portfolio in line with the IKEA for Business strategy and priorities.
• Build and maintain long-term relationships with developers, construction companies, contractors, real estate stakeholders and other key decision-makers.
• Identify, qualify and develop new business opportunities whilst growing existing accounts through repeat business, cross-selling and additional project identification.
• Understand customer needs and project specifications, translating them into relevant IKEA solutions and leading opportunities from initial contact through needs assessment, proposals, negotiations and agreement.
• Collaborate with Interior Design Specialists, IKEA for Business Consultants, Tendering and relevant IKEA functions to develop and deliver tailored solutions.
• Manage the sales pipeline, monitor conversion and profitability against agreed IKEA for Business KPIs, and share customer and market insights to improve the offer and customer experience.

Education & Experience

• Bachelor's degree in Business, Sales, Marketing, Real Estate, Construction Management, or related field.
• 5+ years of B2B sales, Key Account Management or Business Development experience in Residential, Real Estate or Construction sectors.
• Proven track record developing customer portfolios, generating new business and managing strategic customer relationships.
• Strong knowledge of the Moroccan residential, real estate and construction market, including key players and decision-makers.

Key Competencies

• Solution selling expertise with ability to translate customer and project needs into relevant IKEA solutions.
• Proficiency in complex sales cycles, negotiations, pipeline management and CRM tools.
• Strong relationship-building skills with ability to influence stakeholders without formal authority.
• Customer-centric mindset with ability to connect people, functions and IKEA capabilities around customer needs.
• Commercial acumen including sales, profitability, pricing and KPI management.

Professional Attributes

• Entrepreneurial, proactive and self-starting with strong ownership mentality.
• Passionate about understanding customers and creating value-driven solutions.
• Fluent in French and English.
• Willing and able to travel to customer sites and project locations as required.

A few more details for you:

This is a full-time position based in IKEA Zenata . Some travel may be required.

Please send your CV in English and tell us why you would be a good fit for this role.