Lead Generation and Cold Email Marketing Specialist - PERMANENT work from home - AU Morning shift

This is a remote position.

Job Title: Outbound Specialist / Outbound Expert

Department: Marketing & Growth

Reports to: Head of Marketing

Location: Remote (Philippines-based, AU timezone alignment)

The Outbound Specialist is responsible for driving high-quality lead generation through strategic outbound initiatives across email, LinkedIn, and enrichment platforms such as Clay, Apollo, and Instantly.

This role combines analytical precision with creative messaging — identifying, enriching, and engaging decision-makers through data-driven prospecting and multi-touch outreach.

You’ll be at the core of our outbound growth engine: finding opportunities, personalizing conversations, booking qualified meetings, and fueling revenue growth.

1. Prospecting & Data Enrichment

• Source, enrich, and qualify leads using Clay, Apollo, LinkedIn Sales Navigator, and Google Search.
  
• Maintain clean, organized, and de-duplicated CRM lists (Zoho / GHL).
  
• Build audience segments by industry (NDIS, childcare, aged care) and geography (VIC, WA, NSW, SA).
  

2. Multi-Channel Campaign Execution

• Launch and manage personalized outbound sequences across email, LinkedIn, and calls.
  
• A/B test messaging angles (pain point vs. benefit-led).
  
• Monitor deliverability, open/reply rates, and conversion data daily.
  

3. Messaging & Positioning

• Craft persona-based copy addressing key pain points (time, cost, credibility, job outcomes).
  
• Optimize CTAs for higher engagement (e.g., info pack download, book a call).
  
• Align outbound messaging with paid campaigns and lifecycle content.
  

4. Lead Management & Pipeline Contribution

• Track lead-to-meeting and meeting-to-sale conversion rates.
  
• Collaborate with sales to hand off qualified leads seamlessly.
  
• Identify patterns of non-converting leads and propose improvements.
  

5. Reporting & Insights

• Maintain weekly performance dashboards (open/reply/booked rates).
  
• Share insights and root-cause analyses during paid ads + sales syncs.
  
• Recommend optimization tactics backed by data.
  

Technical

• Experience with Clay, Apollo, Instantly, or similar automation tools
  
• CRM proficiency (Zoho / GoHighLevel / HubSpot)
  
• Data enrichment & validation workflows
  
• Deliverability management (SPF, DKIM, warming)
  
• Strong copywriting & personalization techniques
  

Tactical

• Knows how to structure 4–6 step outreach sequences (email + LinkedIn + call)
  
• Familiar with intent-based targeting and segmentation
  
• Can analyze and pivot based on campaign metrics
  
• Highly organized, detail-oriented, and data-driven
  

Technical

• Automation experience (Zapier, Make, n8n)
  
• Familiarity with AI personalization tools (ChatGPT, Clay AI prompts, Lavender)
  
• Advanced domain health and inbox management
  

Tactical

• Prior experience in education, SaaS, or recruitment
  
• SDR team management experience
  
• Strong communication and storytelling skills
  
• Understanding of full-funnel lead generation