Lead Generation Specialist (B2B Outreach/Market Research)
We are looking for an experienced Lead Generation Specialist who can proactively research markets, identify high-quality prospects, and help generate new business opportunities by booking meetings with decision-makers.
This role is ideal for someone who enjoys deep research, understands how B2B outreach works, and can independently build targeted lead lists instead of just collecting random contacts.
You will work directly with the founder and have a real impact on company growth.
What You’ll Do
Research and identify potential clients for our software development services
Find and qualify decision-makers (Founders, CTOs, Operations Managers, Directors, etc.)
Build highly targeted lead lists based on ICPs and market criteria
Research companies, industries, and competitors
Collect and validate contact information (LinkedIn, emails, company data)
Prepare short lead summaries explaining why each lead is relevant
Run or support cold outreach campaigns via LinkedIn and email
Book meetings with qualified prospects
Maintain and organize data in CRM / Google Sheets
Continuously improve lead quality and research processes
Requirements
Proven experience in B2B Lead Generation or Sales Research
Strong internet research and analytical skills
Experience working with LinkedIn, Google, Apollo, Snov, Hunter, or similar tools
Ability to identify relevant companies and decision-makers
Understanding of outbound sales and lead qualification
Good written English
Strong attention to detail and structured thinking
Ability to work independently and focus on results
Nice to Have
Experience in IT outsourcing / software development industry
Experience with cold outreach and appointment setting
Familiarity with CRM systems (HubSpot, Pipedrive, Notion)
Understanding of sales funnels and prospecting strategies
Experience with AI tools for research and personalization
What We Offer
Fully remote work
Small team with fast decision-making and no bureaucracy
Direct communication with the founder
Clear goals and measurable results
Opportunity to grow into:Business Development
Sales
Account Management
Real influence on company growth and strategy
Who We’re Looking For
Someone who:
enjoys researching and finding opportunities others miss
thinks critically instead of just collecting data
understands what makes a lead actually relevant
is proactive and result-oriented
can consistently generate quality opportunities, not just spreadsheets