Lead - Performance Marketing - D2C

Lead - Performance Marketing (D2C) | High-Growth Consumer Brand

Location: Bengaluru

Compensation: Up to - 28 LPA (Including Variable Pay)

About the Company:

A fast-growing, digital-first consumer brand is looking for a Lead - Performance Marketing to drive customer acquisition, revenue growth, and marketing efficiency across its D2C business. This is an opportunity to own end-to-end performance marketing for a rapidly scaling e-commerce business and work closely with leadership to shape its growth strategy.

Key Responsibilities:

- Lead end-to-end performance marketing across Google Ads (Search, Shopping, Performance Max & YouTube) and Meta (Facebook & Instagram).

- Drive customer acquisition, revenue, and profitability through data-driven campaign optimization.

- Plan, execute, monitor, and optimize paid media campaigns across the entire customer funnel.

- Own key business metrics including CAC, ROAS, CVR, LTV, RTO, prepaid conversion, and revenue growth.

- Develop and execute audience acquisition, retargeting, and remarketing strategies.

- Conduct continuous A/B testing across creatives, landing pages, audiences, and bidding strategies.

- Collaborate with Creative, Product, Technology, CRM, and Category teams to improve campaign effectiveness.

- Manage marketing budgets efficiently while maximizing return on investment.

- Work with attribution and analytics platforms to generate actionable business insights.

- Drive conversion rate optimization initiatives and recommend improvements to the website customer journey.

- Partner with internal stakeholders to ensure timely campaign execution and business alignment.

Desired Profile:

5+ years of experience in Performance Marketing. Minimum 3+ years managing Performance Marketing for a D2C/e-commerce brand. Mandatory

Hands-on expertise in:

- Google Search Ads

- Google Shopping

- Performance Max

- YouTube Ads

- Meta Ads (Facebook & Instagram)

Strong understanding of:

- Customer Acquisition Cost (CAC)

- Return on Ad Spend (ROAS)

- Conversion Rate Optimization (CRO)

- Customer Lifetime Value (LTV)

- RTO/RVP

- Prepaid conversion metrics

- Experience handling large digital marketing budgets.

- Strong analytical mindset with expertise in performance reporting and forecasting.

- Hands-on experience with Shopify, Magento, or similar e-commerce platforms.

- Excellent stakeholder management and cross-functional collaboration skills.

Preferred Experience:

- Experience in Fashion, Lifestyle, Apparel, Beauty, or Consumer D2C brands.

- Exposure to affiliate marketing and programmatic advertising.

- Experience with attribution tools, analytics platforms, and advanced experimentation frameworks.

- Strong understanding of e-commerce merchandising and customer journey optimization.