Lead Qualification Specialist

Are you energized by turning marketing leads into real sales opportunities?
Do you enjoy speaking with prospects, understanding their needs, and helping sales teams move faster?
Would you like to work at the point where Marketing and Sales come together to drive business growth?

As a Lead Qualification Specialist, you will play an important role in building a strong and healthy sales pipeline. You will qualify incoming leads from channels such as partner portals, campaigns, website enquiries, phone, chat, and email, then ensure the right opportunities are passed to Sales with accurate information in CRM.

You will be part of the APAC Inside Sales Team, working closely with Marketing and Sales to qualify prospects, support campaign follow-up, maintain CRM data quality, and help improve lead generation outcomes across the region. This role is suited to someone who enjoys structured lead qualification, strong stakeholder collaboration, data accuracy, and engaging with customers, partners, vendors, and internal teams.

Key responsibilities:

• Qualify incoming leads from multiple channels including campaigns, partner portals, website enquiries, phone, chat, and email, and record activity accurately in CRM.
• Support the handover of qualified leads to Sales by creating or enriching opportunities, helping with responses, and scheduling meetings where required.
• Track lead performance, manage nurturing and disqualified leads, and contribute ideas to improve the lead qualification process.
• Conduct telemarketing activities for event registrations, campaign follow-ups, incentive campaigns, and other lead development initiatives.
• Maintain accurate and complete CRM data to support targeted lead generation, reporting, and future campaign planning.
• Maintain and improve scripts for telemarketing and live chat, acting as a first point of contact for new leads and supporting a positive prospect experience.