Lifecycle Director
You will own the customer lifecycle strategy for an assigned stage, from goal setting through execution oversight and results. You will design customer journeys across email, push, and SMS, direct shared campaign resources, partner with data and martech teams, build test-and-learn programs, analyze performance, and develop a scalable lifecycle playbook.
Responsibilities
- Own the strategic roadmap for an assigned lifecycle stage
- Design customer journeys and messaging strategies
- Set engagement cadence across email, push, and SMS
- Brief and prioritize shared campaign resources
- Partner with data and martech teams
- Build a structured test-and-learn program
- Analyze lifecycle performance data
- Connect lifecycle metrics to retention, reactivation revenue, and LTV
- Develop a scalable lifecycle playbook
Requirements
- 5 or more years in CRM, lifecycle, or retention marketing
- Ownership of a customer lifecycle stage
- Measurable commercial outcomes
- Retention analysis
- Reactivation revenue analysis
- LTV analysis
- Experience directing execution talent in a shared or matrixed environment
- Structured experimentation
- Strong written communication skills
- Braze or comparable ESP
- Hightouch or similar customer data platform
Benefits
- Equity
- Unlimited PTO
- Health coverage
- Vision coverage
- Dental coverage
- 401k match
- New MacBook Pro
- Large display
- Accessories