Lifecycle Growth Manager

You will own lifecycle growth across products from activation through retention and winback. You will use SQL and product data to build audiences and triggers, create cross-channel journeys, improve lifecycle data systems, run experiments, manage in-product messaging, and build internal automation tools.

Responsibilities

• Own lifecycle programs from activation and conversion through retention and winback
• Use SQL and product data to identify opportunities and build audiences and triggers
• Architect cross-channel email, push, and in-app journeys
• Improve lifecycle data models, identity, events, attributes, and eligibility
• Run holdout experiments and measure incremental lift
• Manage lifecycle programs as a portfolio
• Own in-product messaging and experiments
• Build internal tools, templates, and automated quality assurance

Requirements

• 8+ years in lifecycle, growth product marketing, or product growth
• SQL proficiency and knowledge of events, identity, attributes, APIs, webhooks, and warehouse syncs
• Experience with Braze, Customer.io, Iterable, or another major lifecycle platform
• Experience building lifecycle systems with engineering
• Experience with in-product messaging or experiments
• Experience using AI agents and code