Lifecycle Marketing Manager
Posted Updated
Description
About the Role
ThreeTrader is looking for an experienced Lifecycle Marketing Manager focused on hubSpot & marketing Automation Manager to own our HubSpot marketing automation function, from customer journey planning and workflow implementation to reporting and continuous improvement.
You will build personalised, measurable email journeys that help customers move from registration to verification, first deposit, active trading and long-term engagement. You will also work closely with Marketing, Data, Development and Design to improve tracking, email templates and conversion performance.
This is a senior, hands-on individual contributor role. You should be comfortable turning business objectives into automation plans, building and testing workflows yourself, and taking ownership of results.
Key Responsibilities
Marketing Automation & Customer Journeys
- Own the planning, design, implementation and ongoing optimisation of HubSpot marketing automation.
- Build customer journeys covering onboarding, verification, first deposit, activation, retention and reactivation.
- Define segmentation, enrolment triggers, branching logic, timing, exclusions, exit conditions and re-enrolment rules.
- Coordinate automated journeys and promotional campaigns to manage email frequency and avoid conflicting messages.
- Maintain workflow documentation, testing procedures and change management processes.
HubSpot Platform & Data Management
- Own the marketing configuration of HubSpot, including contact properties, lists, lifecycle stages, campaign structure and workflows.
- Work with Data and Development teams to connect customer and transaction events to HubSpot through integrations, APIs and webhooks.
- Monitor data quality, synchronisation and workflow execution; investigate and resolve issues.
- Manage consent, subscription preferences, suppression lists and contact database hygiene.
- Protect existing customer journeys when changing data sources, integrations or workflow logic.
Reporting & Continuous Improvement
- Build dashboards and reports covering email performance, journey conversion and campaign outcomes.
- Analyse customer drop-off across registration, verification, first deposit and subsequent engagement.
- Connect email engagement to downstream business outcomes rather than relying only on opens and clicks.
- Design and run tests on subject lines, content, timing, segmentation, templates and calls to action.
- Present clear findings, prioritised recommendations and measurable improvement plans.
Marketing Tracking & Campaign Support
- Support Marketing with UTM standards, campaign tracking and attribution.
- Work with tracking and analytics owners to connect website behaviour, campaign sources and customer milestones.
- Help evaluate how email journeys contribute to paid media, KOL and promotional campaign conversion.
- Validate tracking and reporting before campaign launches.
Email Design & Conversion
- Brief and collaborate with designers and copywriters to improve email templates, content structure and calls to action.
- Maintain reusable, mobile-friendly email templates and modules.
- Conduct quality assurance on personalisation, links, tracking, rendering and language versions.
- Monitor deliverability, bounces, unsubscribes and spam complaints, and coordinate corrective action.
Requirements
Required Experience & Skills
- 5+ years of experience in marketing automation, CRM or lifecycle marketing, including 3+ years of substantial hands-on HubSpot experience.
- Proven experience owning complex HubSpot Marketing Hub implementations and multi-stage customer journeys.
- Ability to independently design, build, test, troubleshoot and optimise workflows.
- Strong understanding of segmentation, lifecycle data, event-based automation and personalisation.
- Experience working with APIs, webhooks and integrations; able to define clear requirements for developers.
- Strong analytical skills, including funnel analysis, cohort reporting, A/B testing and campaign measurement.
- Working knowledge of GA4, Google Tag Manager, UTM tracking and attribution principles.
- Practical knowledge of email deliverability, consent management and database hygiene.
- Ability to edit and troubleshoot email HTML/CSS and work effectively with designers.
- Strong written and spoken English.
- Proactive ownership, clear documentation and reliable communication across a distributed team.
Preferred Qualifications
- Japanese language proficiency is a strong advantage.
- Experience in financial services, brokerage, fintech or another business with verification and deposit journeys.
- Experience supporting multilingual customer communications.
- SQL knowledge and experience with BI tools or data warehouses.
- Relevant HubSpot certifications.
Benefits
• Competitive salary and performance-based bonus
• Fully remote opportunity to own and shape creative direction in a high-growth market
• A collaborative, international team culture with flat hierarchy
• Professional development budget and access to industry tools and resources
• The chance to be part of a pivotal growth phase in the Asia-Pacific FinTech space
Skills
As published by workable · 19 questions
Basics
First name, Last name, Email, Headline, Phone, Address, Photo, Education, Experience, Summary, Resume, Cover letter
Short answers (7)
- Please clarify your current visa status or type of authorization to work in the job location? We want to ensure that we have all the necessary information for our records and to facilitate the employment process smoothly.
- Are you currently living in the job location?
- When are you available to start?
- Please specify the details of your current or most recent annual salary.
- Please specify your expected annual base salary.
- Do you know anyone currently working at Three Trader? If yes, please provide their name(s) and relationship.
- Do you currently hold, or have you previously held, an account with Three Trader, an introducing broker, or any affiliated broker? If yes, please provide details. This information will be used solely to assess potential conflicts of interest in line with our compliance obligations.
Pick from a list (12)
- Do you require sponsorship for employment visa now or in the future?
- Are you currently or have you ever been employed at Three Trader?
- Are you currently subject to a non-competition or non-solicitation agreement that could impact future employment at Three Trader?
- As part of our standard hiring process, we conduct background checks on candidates who receive a job offer. Are you comfortable with undergoing a background check as a condition of employment?
- The background check may include verification of your employment history, educational background, and may also include a criminal record check. Do you have any concerns or questions about this process?
- We will require your authorization to proceed with a background check. Are you willing to provide the necessary information and consent for us to conduct this check?
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- I understand that this application does not constitute an offer of employment. If employed, my employment will be subject to the terms outlined in my employment contract, company policies, and applicable laws.
- I verify that all the information provided in this application, including any supporting documents and resumes, is accurate, truthful, and complete to the best of my knowledge.
- I understand that providing false or misleading information in this application, or any supporting documents, may result in the rejection of my application or, if hired, termination of employment, subject to compliance with relevant employment laws.
- By checking the box below, I acknowledge that Three Trader may use the data I have provided in this application to notify me of future job vacancies that may be relevant to my skills and experience.
- What is your proficiency level in Japanese?