M&E Sales and Coordinator (Sales Executive/Assistant Manager)

We are looking for a driven and commercially focused sales professional to join our rapidly growing Meetings & Events (M&E) division at JTB APAC. This is a hunter role focused on acquiring new business and driving revenue growth across Singapore. You will take ownership of the full sales cycle; from prospecting and pitching to closing and growing strategic accounts while collaborating with internal teams to deliver high-quality corporate events, conferences, and meetings.

Key Responsibilities

  • Own and achieve individual revenue targets and sales KPIs
  • Proactively identify, prospect, and secure new clients across Singapore
  • Build and manage a strong sales pipeline through cold outreach, networking, and referrals
  • Lead client presentations, pitches, and proposal development
  • Drive consultative sales conversations, understanding client objectives and translating them into event solutions
  • Develop and grow long-term client relationships to generate repeat and upsell opportunities
  • Support event planning and coordination in collaboration with internal teams and partners.
  • Ensure smooth delivery of meetings and events
  • Represent JTB at industry events, trade shows, and networking sessions
  • Perform other ad-hoc duties as assigned by the Management


Requirements & Qualification

  • Minimum 3 - 5 years of B2B sales experience, preferably in MICE, events, or agency environments
  • Bachelor’s Degree in Business, Sales, or a related field from an accredited institution preferred; candidates with relevant experience and qualifications will also be considered.
  • Proven track record in new business acquisition and revenue growth
  • Strong understanding of consultative / solution-based selling
  • Strong interest in the Meetings & Events industry
  • Experience engaging corporate clients and key decision-makers
  • Ability to work in a target-driven, fast-paced environment
  • Willingness to travel across the region

Skills & Attributes

  • Strong hunter mentality with a proactive approach to sales
  • Strong networking and relationship-building skills.
  • Excellent communication, negotiation, and presentation skills
  • Ability to build relationships at multiple stakeholder levels
  • Commercially driven, results-oriented, and resilient
  • Strong organisational and pipeline management skills
  • Comfortable working both independently and as part of a team
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

See also

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