Description
Qiddiya is Saudi Arabia’s flagship destination for entertainment, sports, and culture — a cornerstone of Vision 2030 located just outside Riyadh. Spanning over 360 km², it will feature world-class attractions including a Formula 1-grade racetrack, theme parks, major sports venues, and performance spaces. More than a destination, Qiddiya is a catalyst for economic diversification, job creation, and a new way of life. With construction progressing rapidly, we’re looking for driven professionals ready to help shape one of the world’s most ambitious developments. Every role here has real impact — from planning and design to delivery and operations. If you're motivated by large-scale challenges and lasting legacy, there’s a place for you at Qiddiya.
Role Purpose
Lead the planning and delivery of flagship cultural programs and anchor experiences that act as key attractions within Cultural and Heritage program.
Key Responsibilities
Anchor program development
Develop and manage flagship cultural programs and signature experiences
Define concepts, themes, and formats for high-impact programs
Ensure anchor programs act as key attractions within the overall offering
Support the procurement of third-party partners to enable the development and delivery of cultural programming
Large-scale delivery & coordination
Oversee execution of major performances and anchor events
Coordinate across multiple teams to ensure delivery at scale
Ensure alignment with operations, asset, and technical requirements
High-profile stakeholder & talent management
Manage relationships with high-profile performers, partners, and contributors
Coordinate contracts, schedules, and delivery requirements
Ensure premium-quality experience delivery
Performance & impact optimization
Monitor performance of anchor programs (attendance, engagement, visibility)
Identify opportunities to enhance impact and reach
Ensure anchor programs contribute to overall financial performance
Integration with overall programming
Ensure anchor programs are integrated within the broader programming calendar
Align timing and positioning to maximize visitor flow and engagement
Key Success Metrics
Attendance at anchor events
Visitor engagement and satisfaction
Contribution to overall programming success
Required Skills & Competencies
Experience in high-profile event or program management
Strong coordination and delivery capability
Ability to manage complex, high-visibility programs
Requirements
7–10+ years of experience, with a strong background in delivering large-scale, high-profile cultural programs, performances, or flagship experiences
Proven experience designing and delivering high-impact, flagship programs or headline events within festivals, cultural platforms, or entertainment environments
Experience managing complex, high-visibility programs that attract large audiences and drive visitation
Strong understanding of program positioning, audience appeal, and experience design at scale
Demonstrated experience working with:
- High-profile performers, artists, or cultural figures
- Strategic partners and production entities
Ability to manage contracts, expectations, schedules, and delivery requirements for premium participants
Strong relationship management skills with senior stakeholders and partners
Experience managing end-to-end delivery of large-scale productions, including technical, operational, and scheduling aspects
Ability to coordinate across multiple teams (Operations, Technical, Commercial, Marketing) to deliver complex programs
Experience managing multi-layered program requirements, including staging, rehearsals, and live delivery
Ability to deliver programs in fast-paced, high-pressure environments with tight timelines
Demonstrated ability to develop programs that drive attendance, engagement, and commercial outcomes
Understanding of how anchor programs contribute to:
- Visitor attraction
- Dwell time
- Sponsorship value
Experience aligning programming with commercial and marketing objectives
Experience in:
- Major national or international events
- Cultural festivals or entertainment platforms
Exposure to large-scale productions or live performances is highly preferred
Experience in pre-opening or launch of flagship programs is an advantage