Manager, Brand Events & Public Relations

Key Responsibilities

· Set the Brand Events & PR strategy, aligning priorities and plans with business objectives and brand direction.

· Lead earned-media strategy, media relations, press content, interviews, events and proactive storytelling.

· Protect brand reputation through issues monitoring, crisis preparedness and timely, brand-consistent responses.

· Lead brand and product launches, events, pop-ups and premium experiences from concept to evaluation.

· Develop sponsorships and strategic partnerships that strengthen brand relevance, visibility and engagement.

· Direct agencies and suppliers through clear briefs, timelines, budgets and quality standards.

· Lead and develop the team, set priorities and allocate resources effectively.

· Partner with internal functions and regional/HQ teams to deliver integrated, brand-consistent initiatives.

· Manage budgets, procurement, approvals and compliance requirements.

· Bachelor’s degree or above in Marketing, Communications, Public Relations, Business or a related discipline.

· 8+ years of relevant experience in PR, communications, brand events or experiential marketing; automotive, luxury or premium consumer-brand experience is preferred.

· Proven experience leading major launches, media programs and complex multi-stakeholder projects.

· People-management or team-leadership experience, with strong agency and vendor management capability.

· Strong understanding of Taiwan’s media landscape and excellent written and verbal communication skills in Mandarin Chinese and English.

· Strategic, hands-on and composed under pressure, with sound judgment, strong ownership and attention to detail.

· Confident driving capability is an advantage for automotive event environments.