Manager - Digital - Marketing - Mumbai - Lower Parel - JM
1. SEO Strategy & Organic Growth
• Drive organic traffic growth through on-page, off-page, and technical SEO strategies
• Improve keyword rankings and visibility across search engines for targeted business keywords
• Identify and implement new growth opportunities and channels for organic acquisition
2. Technical SEO & Website Optimization
• Ensure website adherence to SEO best practices including site speed, mobile responsiveness, crawlability, and indexing
• Monitor and improve overall technical health of websites
• Coordinate with tech teams for implementation of SEO enhancements
3. Content Strategy & Optimization
• Drive content initiatives including monthly blog creation and optimization of existing content
• Ensure content is aligned with SEO goals, keyword strategy, and user intent
• Continuously optimize website pages to improve rankings and engagement
4. Local SEO & GMB Management
• Manage Google My Business (GMB) listings for all branches
• Ensure accurate, consistent, and optimized business information across locations
• Improve local search visibility and customer engagement
5. Backlinking & Domain Authority
• Develop and execute backlink strategies to improve domain authority (DA)
• Build high-quality backlinks to enhance website and app visibility
• Track and improve off-page SEO performance
6. App Store Optimization (ASO) & App Growth
• Improve app visibility and downloads through App Store Optimization (ASO)
• Conduct A/B testing for app store elements (titles, descriptions, creatives)
• Monitor competitor strategies and optimize app performance accordingly
• Manage user reviews and ratings to enhance app credibility
7. Reporting & Analytics
• Share weekly and monthly performance reports with actionable insights for business teams
• Track key metrics including traffic, rankings, conversions, and app downloads
• Use analytics to refine strategies and improve ROI
8. Learning & Capability Building
• Continuously enhance expertise through Google certifications and digital marketing courses
• Stay updated with latest SEO trends, algorithms, and best practices
• Apply learnings to improve marketing effectiveness and decision-making