Manager - Marketing - ATL/BTL - Media Firm

Job Summary:

Strategic and execution-focused marketing professional to lead our BTL, ATL, and corporate partnership portfolios. You will drive brand equity, subscriber growth, and trade visibility by building cross-media alliances, executing high-impact events, and managing key agency relationships.

Touchpoint Visibility:

- Map consumer and trade "day-in-the-life" journeys. Plan high-impact, targeted visibility across corporate offices, premium retail hubs, and digital touchpoints to capture elite business audiences.

Experiential Events:

- End-to-end execution of signature brand and native IP events. Manage event agencies, enforcing strict on-ground quality controls and optimizing itemized line costs for maximum ROI.

Media Barters & Partnerships:

- Build alliances with TV, outdoor, print, and digital media networks. Negotiate high-value inventory barters and cross-promotions to multiply brand reach without increasing cash outlays.

Creative Alignment:

- Collaborate with creative agencies and the internal Marcom lead. Deliver sharp briefs to produce print ads, event collateral, and trade assets that align with brand aesthetics.