Manager - Marketing - Automotive

Marketing Manager to spearhead our growth initiatives in Delhi. In this pivotal role, you will orchestrate end-to-end marketing strategies, bridging the gap between creative storytelling and data-driven performance. You will work closely with cross-functional teams, including product, sales, and executive leadership, to ensure our brand narrative resonates across all digital touchpoints. By translating complex market insights into actionable campaigns, you will directly influence customer acquisition, brand equity, and long-term business scalability in a highly competitive landscape.

Key Roles & Responsibilities:

- Develop and execute comprehensive digital marketing roadmaps to drive lead generation and enhance brand visibility across diverse online channels.

- Oversee the end-to-end content marketing lifecycle, ensuring that all messaging aligns with our brand voice and addresses the specific pain points of our target audience.

- Analyze campaign performance metrics and consumer behavior data to optimize marketing spend and improve overall return on investment.

- Collaborate with internal stakeholders to align marketing objectives with broader business goals, ensuring a unified approach to market expansion.

- Manage and mentor high-performing marketing teams, fostering a culture of creativity, accountability, and continuous improvement.

Required Skillset:

- Demonstrated expertise in crafting and deploying multi-channel digital strategies that drive measurable growth and market penetration.

- Exceptional ability to synthesize complex data into strategic narratives, supported by strong proficiency in marketing analytics tools.

- Proven track record of leading high-impact content initiatives that establish thought leadership and drive organic engagement.

- Strong interpersonal and communication skills, with the ability to influence senior stakeholders and manage cross-functional partnerships effectively.

- A strategic mindset combined with the agility to thrive in a fast-paced, on-site work environment in Delhi, balancing long-term planning with immediate execution needs.

Qualifications:

- MBA in Marketing / PGDM in Marketing or equivalent qualification.

- Bachelor's degree in Business Administration, Marketing, or a related field.

Experience:

- 8 - 12 years of relevant experience in marketing.

- Experience in the automobile / automotive industry preferred.

- Experience in B2B marketing, brand management, and business development.