Manager - Marketing

Key Responsibilities:

1. Category Education & Thought Leadership (core focus)

- Develop and drive a thought leadership agenda - original content, points of view, and insights that position the firm as a category authority

- Create whitepapers, articles, and commentary on industry trends relevant to target client executives

- Represent the firm's POV in industry forums, panels etc.

2. Executive Social Media Outreach (LinkedIn-led)

- Build and own a LinkedIn-led outreach engine targeting CXOs/senior executives at target companies

- Convert thought leadership content into a systematic executive engagement channel

3. C-Suite Events

- Design and execute high-value events (roundtables, closed-door sessions, webinars) aimed at senior executive audiences

- Use events as a platform to deepen relationships opened via content and outreach

4. Partnerships & Referral Development

- Identify, build, and manage strategic partnerships and referral relationships that create inbound pipeline for the Consulting business