Manager of Integrated Marketing

Reporting directly to the Chief Marketing & Communications Officer, the Manager of Integrated Marketing leads integrated marketing strategy and planning within approved enterprise priorities and budgets. The role translates organizational objectives into coordinated campaigns, clear briefs and measurable outcomes that support Space Center Houston's mission, revenue goals and audience engagement.
The Manager supervises three Marketing Specialists who execute through assigned vertical and channel stewardship responsibilities. The role partners with the Director, Brand & Communications for creative, communications and Website / UX delivery and with the Director, Audience & Evaluation for audience insight and verification.
MAJOR RESPONSIBILITIES:
Integrated Marketing Strategy and Planning

Translate enterprise and business priorities into an integrated annual and quarterly marketing plan, campaign calendar and actionable workback across priority initiatives.
Establish clear campaign briefs that define the objective, priority audience, value proposition, desired action, channel roles, dependencies, budget and success measures before work begins.
Lead day-to-day campaign planning and coordination across Marketing Specialists and agencies. Secure commitments from Creative, Communications and Website / UX through their functional leaders.
Lead integrated marketing planning across priority verticals, identifying crossover opportunities while respecting business-owner accountability for programs, sales, fundraising and sponsorship relationships.
Identify timing and resource conflicts early and resolve them with functional leaders. Escalate material tradeoffs to the Chief Marketing & Communications Officer with options and a recommendation.

Campaign Strategy, Media and Demand Generation

Develop and manage integrated campaign strategy across paid, owned and shared marketing channels. Coordinate earned-media contributions in support of marketing campaigns with Brand & Communications.
Develop channel mix, investment recommendations and campaign sequencing for Space Center Houston's revenue and mission portfolio, including exhibits, experiences, events, education programs, membership and other priority initiatives.
Manage media planning and buying with specialist and agency support across traditional and digital channels, including outdoor advertising, radio, television, paid search, paid social and display.
Partner with cross-functional partners and leadership on value propositions, offers, calls to action and conversion strategy while respecting ownership of business strategy and enterprise brand positioning.
Manage assigned media and marketing agency work to agreed scopes, budgets and performance expectations; recommend significant scope or investment changes to the Chief Marketing & Communications Officer.

Audience Engagement, Lifecycle Marketing and Content Activation

Set priorities for audience acquisition, email marketing, CRM activation and lifecycle campaigns; guide specialist execution and performance optimization.
Use enterprise audience segments and insights supplied by Audience & Evaluation to translate audience understanding into targeting, journeys, channel choices and personalization.
Set strategy and priorities for owned social, paid creator activity and marketing content activation in alignment with approved brand direction and institutional messaging.
Maintain the integrated marketing editorial and campaign calendar, with specialist channel stewardship and agreed contributions from Creative and Communications.
Connect campaign activity across awareness, engagement, experience and advocacy rather than optimizing isolated channels.

Digital Campaign Requirements and Optimization

Define campaign website requirements, including audiences, offers, calls to action, landing-page needs, tracking and target dates, in partnership with Website / UX Specialist.
Use campaign analytics and audience feedback to recommend tests and improvements. Validate agreed campaign requirements before launch and measure marketing results after implementation.
Coordinate accurate marketing content and third-party listings with Brand & Communications, following established content ownership and publishing standards.
Recommend website and digital improvements based on audience needs and marketing results for consideration in the Director's prioritized Website / UX roadmap.

Measurement, Optimization and Decision Support

Maintain an integrated marketing performance dashboard aligned with agreed KPIs and the evaluation approach established with Audience & Evaluation.
Track campaign and channel performance, interpret results and translate data into specific optimization recommendations for spend, creative, audience, timing and channel mix.
Partner with Audience & Evaluation and Finance on attribution, verification and testing approaches that improve confidence in marketing investment decisions.
Coordinate A/B testing and creative or audience tests with the responsible functional teams; translate findings into campaign and channel improvements.
Regularly report what is working, what is not and what should change, including clear recommendations for future investment and prioritization.

Team Leadership and Cross-Functional Ways of Working

Set weekly priorities and clear responsibilities for the three Marketing Specialists across Brand & Visitor Center, Education, and Membership & Development, alongside their channel stewardship assignments.
Supervise, coach and develop Marketing Specialists with clear performance expectations and delegated responsibility for execution. Resolve competing vertical and channel demands without making every decision a manager approval.
Partner effectively with Brand & Communications, Audience & Evaluation, Business Enterprises, Development and Membership, Education, Experience Design and other stakeholder teams to deliver integrated outcomes.
Maintain proactive communication on priorities, timelines, tradeoffs and changes and work through disagreement directly and professionally.
Maintain one campaign brief, calendar and documented planning, approval, publishing and measurement process. Agree on Creative, Communications and Website / UX deliverables with the Director, Brand & Communications.
Resolve routine campaign decisions directly within agreed authority and resource commitments.
Stay informed on evolving marketing, audience growth, digital and technology practices to guide thoughtful innovation and long-term competitiveness.
Perform other duties and special projects as assigned.

POSITION QUALIFICATIONS:

Bachelor's degree in marketing, digital marketing, business, communications or a related field required.
5+ years of professional marketing experience, including at least two years in a supervisory role. Experience in cultural institutions, museums, science centers or attractions is a plus.
Demonstrated expertise in integrated marketing planning, campaign strategy, paid media, audience activation, lifecycle marketing and performance optimization.
Working knowledge of website content, SEO, paid search, user journeys, accessibility and conversion optimization, with the ability to brief and collaborate effectively with Website / UX specialists and technical partners.
Experience with marketing platforms and analytics tools such as Google Ads, Meta advertising, Google Analytics, Google Tag Manager, Salesforce Marketing Cloud, Mailchimp or comparable platforms.
Strong analytical capability with experience translating campaign and audience data into clear decisions, optimization actions and investment recommendations.
Proven ability to manage assigned budgets, agencies and vendors and to deliver complex initiatives on time and against measurable goals.
Exceptional collaboration and influencing skills with a demonstrated ability to lead through ambiguity, resolve cross-functional friction and maintain momentum without relying on formal authority over all contributors.
Strong written and verbal communication skills with the ability to develop clear briefs, recommendations, presentations and performance narratives for leadership and cross-functional partners.
Experience with A/B testing, marketing automation and project management tools is preferred.
High level of professionalism, energy and judgment with strong attention to detail and a solutions-oriented approach.
Bilingual Spanish proficiency is a plus.
Ability to work occasional evenings and weekends based on business needs.

PHYSICAL ABILITIES/WORKING CONDITIONS:

Primarily works in an office environment with frequent use of a computer, phone and standard office equipment.
Must be able to remain in a stationary position, sitting or standing, for extended periods while working at a desk or facilitating meetings and planning sessions.
Frequently communicates with internal stakeholders, agencies, vendors and partners in person, by phone and through electronic communication and must be able to exchange accurate information in these settings.
May occasionally need to move about the facility to attend meetings, review experiences or support priority initiatives.
Work environment may include a mix of office settings and active operational areas, requiring adaptability and awareness of surroundings.
Must be able to work in a fast-paced environment with frequent interruptions while maintaining attention to detail and professionalism.
May be required to work occasional evenings, weekends or special events based on business needs.

Starting salary for this role will be $110,000-$120,000/year (commensurate with education, skills and experience.)