Manager_ Performance Marketing
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KEY RESPONSIBILITIES
Commercial Ownership
- Own paid revenue, customer acquisition and media efficiency.
- Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.
Performance Marketing
- Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
- Continuously improve campaign structure, bidding, audiences and creatives.
Agency Management
- Lead media agencies through clear governance, planning, optimization and performance reviews.
Analytics & Measurement
- Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
- Ensure accurate tracking and attribution across digital properties.
Ecommerce & Omnichannel
- Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
- Support initiatives that drive both ecommerce growth and store traffic.
Experimentation & Innovation
- Lead structured testing across audiences, creatives, landing pages, offers and bidding.
- Identify opportunities using AI, automation and new digital technologies.
Leadership
- Operate independently with minimal supervision.
- Coach agency partners and contribute to the long-term capability of the Digital Marketing team.
- Google Ads, Meta Ads, TikTok Ads
- GA4, Google Tag Manager, Looker Studio
- Google Merchant Center & Product Feed Management
- Meta CAPI, Pixels and Conversion Tracking
- Advanced Excel and reporting
- Understanding of CRM platforms, CRO and attribution models