Manager - Regional Sales - Adwa

At Safaricom Ethiopia, we are a purpose-led technology company dedicated to transforming lives through digital connectivity and inclusive financial services. In under four years, we have grown to serve over 10 million customers, with our network now reaching 55% of Ethiopia’s population – a testament to our bold vision and trusted partnerships.

Guided by core values such as customer obsession, innovation, integrity, and get it done together, we are building a workplace that is dynamic, inclusive, and empowering. We believe our greatest strength lies in our people. That’s why, for two consecutive years, we have proudly get earned the Top Employer Award – in recognition for our unwavering commitment to fostering a supportive, innovative, and inclusive environment to people.

Join Safaricom Ethiopia and be part of a team that is shaping the digital future of Ethiopia. Here, your work has meaning, your voice matters, and your growth is our priority. Together, we are transforming lives for a digital future.

Role purpose:

Reporting to the EHOD National Sales, supports execution of Safaricom Ethiopia commercial, acquisition, distribution and M-PESA growth plans within an assigned cluster or defined sales territory. The role implements agreed market penetration activities, supports distributor, merchant, agent, sub-agent and SSO performance, ensures product and float availability, and contributes to customer acquisition, revenue growth and customer experience within defined guidance and escalation paths.

Key accountabilities

Sales execution and revenue growth

• Execute approved cluster-level sales and acquisition plans against agreed targets.

• Support local market penetration campaigns, trade activities and customer acquisition initiatives.

• Track daily and weekly sales, usage, acquisition and distribution performance and escalate gaps.

• Support revenue growth across mobile, M-PESA, device sales and assigned propositions.

Distribution, merchant, agent and SSO management

• Support distributors, merchants, agents, sub-agents, SSOs and field teams to maintain product and float availability.

• Conduct regular field visits to monitor route coverage, stock, branding, pricing and service quality.

• Follow up with distributor staff, supervisors, TDRs, merchants and agents to close performance gaps.

• Escalate non-conformities and operational challenges through agreed channels.

• M-PESA growth and payment adoption

• Support merchant acquisition, activation, float availability, active usage and transaction growth initiatives.

• Monitor merchant, agent and customer usage data to identify low-activity outlets and support corrective actions.

• Assist in coordinating M-PESA training, awareness and trade engagement activities.

• Ensure merchants and agents understand service standards, float requirements and customer education expectations.

• Field team coordination and capability building

• Supervise assigned field teams or distributor resources where applicable.

• Provide daily coaching and follow-up on sales execution standards.

• Support training activities for merchants, agents and distributor teams.

• Promote adherence to merchandising, RED/PICOS, branding, pricing and customer experience standards.

• Market intelligence and customer experience

• Collect competitor, customer and trade feedback from assigned territory.

• Support customer education activities and local trade events.

• Identify underperforming merchants, agents or routes and recommend improvement actions.

• Contribute to improving NPS, customer confidence and service availability.

Key performance indicator:

• Float Availability & Merchant Management

• Airtime Availability & Retail Penetration

• M-PESA Merchant Acquisition – number of active merchants onboarded and transacting within the assigned cluster
• M-PESA Transaction Growth – monthly growth in transaction count, transaction value, and active payment users
• M-PESA Float Availability – consistent merchant and agent float availability to support payment transactions and customer usage
• M-PESA Agent and Merchant Productivity – transaction activity per merchant, agent, and active trade outlet
• M-PESA Customer Education and Adoption – customer awareness, payment activation, and repeat usage across priority trade locations

• Visibility and Advocacy

• Revenue

• RED

• Device Sales

• NPS

• Daily Active agents/ site

• Agent productivity

• RGEs

• SME Acquisition – Mobile Voice & Data Connections, Fixed Broadband Connections

• Enterprise and Partner Net Promoter Score

• Revenue Achievement

• Product Penetration

• Customer Churn <2%

Core competencies, knowledge and experience:

Business Competencies:

Creativity and Innovation

• Demonstrated creativity and innovation in developing and implementing sales strategies to drive customer acquisition and increase sales revenue.

• Drive acquisition through local initiatives that will ensure achievement of acquisition targets.

Business Know how

• Strong business know-how, with a deep understanding of the local market dynamics, customer preferences, and competitor landscape.

Working with Change

• Proven ability to work in a changing environment, adapting strategies and processes to meet evolving market conditions.

Project and Program Management

Project and program management skills, with the ability to successfully oversee and execute multiple sales initiatives simultaneously.

Functional Competencies:

• Monitoring and coaching skills experience

• Proactive, confident, and energetic and able to work under pressure.

• Monitoring and coaching skills experience

• Proactively develop self and others

• Knowledge of the local language is desirable.

• Territory and distributors management skills

• Excellent interpersonal and communication skills, with the ability to effectively collaborate with stakeholders at all levels.

• Strong leadership skills, with the ability to motivate and develop a high-performing sales team.

• Analytical mindset with the ability to interpret data, analyze market trends, and make data-driven business decisions.

Must have technical / professional qualifications:

Desired

• A bachelor's degree in business, sales, marketing, or a related field.

• Proven experience in commercial management and business development roles.

• Knowledge of the telecommunications industry, including products, services, and customer behavior.

• An MBA degree is preferable in Business Studies.

• At least 5 Years of sales / trade execution within FMCG / Telecom industry Environment.

• Proactive, confident, energetic, and able to work under pressure.

How to Apply. If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to create/ update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume.