Manager - Trade Marketing & Consumer Activation - FMCG
Description
Manager - Trade Marketing & Consumer Activation
Turn Distribution into Visibility, Trial and Consumer Offtake
Role: Manager - Trade Marketing & Consumer Activation
Location: Chennai
Experience: 6-10 years of progressive FMCG Trade Marketing or Consumer Activation experience
What We're Looking For:
- Experience: 6-10 years of progressive FMCG Trade Marketing, Sales Development or Consumer Activation experience.
- Core strength: Hands-on experience in BTL activation, in-store visibility, merchandising, trade programmes and consumer sampling.
- Sales understanding: Strong grounding in GT and MT execution, with the credibility to work closely with frontline sales teams.
- Commercial orientation: Experience managing trade budgets, schemes and activation spends with a strong focus on secondary sales and ROI.
- Execution leadership: Experience managing promoters, merchandisers or activation partners across markets.
- Brand building through execution: Evidence of improving visibility, category presence, offtake or market share through sustained in-market programmes.
- Analytical ability: Comfortable using secondary sales, outlet productivity and execution metrics to make decisions.
- Cross-functional mindset: Able to collaborate closely with Sales, Marketing, Supply Chain, Finance and external partners.
- Digital fluency: Comfortable collaborating with Digital Marketing where digital and physical activation intersect.
- Mindset: Entrepreneurial, field-oriented and comfortable building systems in a fast-moving organisation.
Who Will Thrive Here:
- Believe the best trade marketing happens in the market, not in PowerPoint.
- Understand the retailer and the end consumer equally well.
- Can move comfortably between a sales review, a store visit and an activation site.
- Think in terms of secondary offtake and ROI, not only activity completion.
- Can challenge Sales and Marketing constructively when market evidence says something different.
- Enjoy building brands through disciplined execution.
- Operate with ownership, pace, humility and commercial judgement.