Trade Marketing Manager

Key Responsibility Areas

1.Utilize market insights to inform and refine marketing strategies.

2.Ensure seamless and timely execution of marketing campaigns.

3.Maintain efficient stock management and distribution for marketing activities.

4.Facilitate alignment and clear communication across teams and regions.

5.Track and report the impact of marketing campaigns.

6.Optimize and manage promotional budgets effectively.

7.Ensure timely procurement and quality of vendor deliverables.

8.Foster team excellence and ensure effective leadership.

Specific Requirements

1.Expertise in trade marketing, consumer behavior, and market trend analysis.

2.Proficiency in planning and executing field campaigns, including regional and culturally tailored promotions.

3.Strong skills in vendor and supplier management, ensuring timely delivery and high-quality materials.

4.Adept at inventory and distribution logistics to support marketing activities without disruption.

5.Skilled in budget planning, monitoring, and optimizing marketing expenditures.

6.Effective in managing performance metrics, analyzing campaign KPIs, and refining strategies.

7.Strong leadership and team development capabilities to foster innovation and performance excellence.

8.Exceptional communication skills for coordination between head office, field teams, and diverse markets.

9.Ability to leverage market intelligence and competitor insights for impactful campaigns.