Manila - Programmatic Media Buyer
Posted Updated
- Execute and manage programmatic advertising campaigns across DSPs
- Optimize ad placements, targeting, and bidding strategies in real time
- Analyze campaign performance and adjust to improve ROI and KPIs
- Manage budgets and ensure efficient media spend
- Set up audience segmentation and targeting parameters
- Conduct A/B testing for creatives, placements, and strategies
- Collaborate with creative and analytics teams for campaign optimization
- Generate performance reports and provide actionable insights